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The food production–consumption chain: Fighting food insecurity, loss, and waste with technology

Author

Listed:
  • Dhruv Grewal

    (Babson College
    Tecnológico de Monterrey
    University of Bath)

  • Abhijit Guha

    (University of South Carolina)

  • Stephanie M. Noble

    (University of Tennessee
    University of Bath)

  • Kara Bentley

    (Chapman University
    Portland State University)

Abstract

The UN’s Sustainable Development Goal (SDG) 12 seeks to achieve sustainable food production and consumption, including reduced food loss and waste; SDG 2 proposes the goal of zero hunger. In pursuit of these goals, technology arguably has a central role, at every level of the food value chain. To establish this role, the authors identify and examine current technologies aimed at increasing food production and suitably redistributing unused food, as tactics to combat food loss and waste, with the shared end goal of reducing food insecurity. A proposed 2 × 2 typology illustrates how existing technologies can influence food production, distribution, and consumption, as well as influence the stakeholders in the food production–consumption chain. These insights also inform a research and development agenda pertaining to the need for technology applications that can increase food production and/or reduce food waste effectively enough to achieve the goal of zero hunger.

Suggested Citation

  • Dhruv Grewal & Abhijit Guha & Stephanie M. Noble & Kara Bentley, 2024. "The food production–consumption chain: Fighting food insecurity, loss, and waste with technology," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1412-1430, October.
    • Handle: RePEc:spr:joamsc:v:52:y:2024:i:5:d:10.1007_s11747-024-01040-x
    DOI: 10.1007/s11747-024-01040-x
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    References listed on IDEAS

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    1. Dhruv Grewal & Praveen K. Kopalle & John Hulland, 2024. "Addressing the greatest global challenges (UN SDGs) with a marketing lens," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1263-1272, October.

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