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Broadening marketing’s contribution to data privacy

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  • O. C. Ferrell

    (Belmont University)

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  • O. C. Ferrell, 2017. "Broadening marketing’s contribution to data privacy," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 160-163, March.
    • Handle: RePEc:spr:joamsc:v:45:y:2017:i:2:d:10.1007_s11747-016-0502-9
    DOI: 10.1007/s11747-016-0502-9
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    References listed on IDEAS

    as
    1. Saurabh Ahluwalia & O. C. Ferrell & Linda Ferrell & Terri L. Rittenburg, 2018. "Sarbanes–Oxley Section 406 Code of Ethics for Senior Financial Officers and Firm Behavior," Journal of Business Ethics, Springer, vol. 151(3), pages 693-705, September.
    2. Kelly D. Martin & Patrick E. Murphy, 2017. "The role of data privacy in marketing," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 135-155, March.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020. "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 629-647, September.
    2. Cheah, Jun-Hwa & Lim, Xin-Jean & Ting, Hiram & Liu, Yide & Quach, Sara, 2022. "Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    3. Shaobo Li & Matthew J. Schneider & Yan Yu & Sachin Gupta, 2023. "Reidentification Risk in Panel Data: Protecting for k -Anonymity," Information Systems Research, INFORMS, vol. 34(3), pages 1066-1088, September.
    4. Jaspers, Esther D.T. & Pearson, Erika, 2022. "Consumers’ acceptance of domestic Internet-of-Things: The role of trust and privacy concerns," Journal of Business Research, Elsevier, vol. 142(C), pages 255-265.
    5. Confente, Ilenia & Siciliano, Giorgia Giusi & Gaudenzi, Barbara & Eickhoff, Matthias, 2019. "Effects of data breaches from user-generated content: A corporate reputation analysis," European Management Journal, Elsevier, vol. 37(4), pages 492-504.

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