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The travel blogger as digital nomad: (Re-)imagining workplace performances of digital nomadism within travel blogging work

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  • Nina Willment

    (Royal Holloway University of London)

Abstract

Through analysis of empirical fieldwork conducted with British travel bloggers, this paper details a novel and significant investigation into the nuances of self-presentation and performances inherent in travel blogging work, through the lens of digital nomadism. Working with Goffman’s (The presentation of self in everyday life. Penguin, London, 1959) ideas of front and back regionalisation, the paper explores the distinct ways in which digital nomadism is performed by the travel blogger. Firstly, the paper highlights how performances of digital nomadism are integral to the successful self-presentation of the travel blogger as an aspirational worker. Next, it showcases how travel bloggers use performances of digital nomadism in the strategic complication of the front and back-stage of their work, in order to demonstrate authenticity to their audience. The paper then considers how travel bloggers undertake performances of digital nomadism, explicitly within the front-stage to aid in their overall impression management of being a travel blogger. Subsequently, the paper turns to discussions of how technology becomes utilised in performances of digital nomadism which flow across the travel blogger’s front and back-stage. Finally, the paper reviews how, through performances of digital nomadism, the travel blogger appropriates their own back-stage leading to issues of overwork and precarity. The paper’s original contribution lies in its use of the lens of digital nomadism to enable us to explore and reimagine the workplace performances of travel bloggers. In doing so, the paper is able to speculate on the nuances and motivations implicit in these performances, digging deeper into issues of online self-presentation, authenticity and place.

Suggested Citation

  • Nina Willment, 2020. "The travel blogger as digital nomad: (Re-)imagining workplace performances of digital nomadism within travel blogging work," Information Technology & Tourism, Springer, vol. 22(3), pages 391-416, September.
    • Handle: RePEc:spr:infott:v:22:y:2020:i:3:d:10.1007_s40558-020-00173-3
    DOI: 10.1007/s40558-020-00173-3
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    References listed on IDEAS

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    1. Tim Rosenkranz, 2019. "From Contract to Speculation: New Relations of Work and Production in Freelance Travel Journalism," Work, Employment & Society, British Sociological Association, vol. 33(4), pages 613-630, August.
    2. De Stefano, Valerio., 2016. "The rise of the "just-in-time workforce" : on-demand work, crowdwork and labour protection in the "gig-economy"," ILO Working Papers 994899823402676, International Labour Organization.
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    Cited by:

    1. Ioulia Poulaki & Eleni Mavragani & Alexandra Kaziani & Eleftheria Chatzimichali, 2023. "Digital Nomads: Advances in Hospitality and Destination Attractiveness," Tourism and Hospitality, MDPI, vol. 4(3), pages 1-16, September.
    2. Inge Hermann & Cody Morris Paris, 2020. "Digital Nomadism: the nexus of remote working and travel mobility," Information Technology & Tourism, Springer, vol. 22(3), pages 329-334, September.
    3. Lacárcel, Francisco Javier S. & Huete, Raquel & Zerva, Konstantina, 2024. "Decoding digital nomad destination decisions through user-generated content," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    4. Tiberius, Victor & Chen, Nicole & Bartels, Mirko & Oelsnitz, Dietrich von der, 2024. "Breaking out! A netnography study on motives of a digital nomad lifestyle," Technology in Society, Elsevier, vol. 78(C).

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