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Digital Nomads: Advances in Hospitality and Destination Attractiveness

Author

Listed:
  • Ioulia Poulaki

    (Department of Business Administration, School of Business, University of the Aegean, 82132 Chios, Greece)

  • Eleni Mavragani

    (Department of Accounting and Finance, School of Business Administration, University of Macedonia, 54636 Thessaloniki, Greece)

  • Alexandra Kaziani

    (Department of Tourism Management, School of Economics and Business, University of Patras, 26504 Patras, Greece)

  • Eleftheria Chatzimichali

    (Department of Economics and Business, School of Economics, Business and Computer Science, Neapolis University Pafos, 8042 Paphos, Cyprus)

Abstract

As remote work goes from trend to mainstream, digital nomads are on the rise, becoming a market every destination needs to attract. Considering the needs and wants of digital nomads, this paper aims to investigate the strengths and the opportunities of Greece, as an ideal destination for digital nomads, underlining, at the same time, the opportunities and threats challenging the country’s attractiveness towards this market segment. Furthermore, the authors analyze the content of website “Work From Greece: Become Digital Nomad in Greece”, the official Greek website dedicated to digital nomads in order to define Greece’s online presence, within this digital global community. In addition, co-working spaces in Greece are explored as an advanced form of hospitality favorable to digital nomads. The research methodology employed to draw conclusions combines a SWOT analysis and content analysis for websites of tourism businesses and organizations, as has been developed in previous research. The findings of this study reflect the current situation, providing academic and managerial implications when it comes to further research and recommendations for tourism policy and destination planning.

Suggested Citation

  • Ioulia Poulaki & Eleni Mavragani & Alexandra Kaziani & Eleftheria Chatzimichali, 2023. "Digital Nomads: Advances in Hospitality and Destination Attractiveness," Tourism and Hospitality, MDPI, vol. 4(3), pages 1-16, September.
    • Handle: RePEc:gam:jtourh:v:4:y:2023:i:3:p:30-498:d:1232713
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    References listed on IDEAS

    as
    1. Nina Willment, 2020. "The travel blogger as digital nomad: (Re-)imagining workplace performances of digital nomadism within travel blogging work," Information Technology & Tourism, Springer, vol. 22(3), pages 391-416, September.
    2. Ricarda B. Bouncken & Sven M. Laudien & Viktor Fredrich & Lars Görmar, 2018. "Coopetition in coworking-spaces: value creation and appropriation tensions in an entrepreneurial space," Review of Managerial Science, Springer, vol. 12(2), pages 385-410, March.
    3. Victor Cabral & Willem Van Winden, 2016. "Coworking: an analysis of coworking strategies for interaction and innovation," International Journal of Knowledge-Based Development, Inderscience Enterprises Ltd, vol. 7(4), pages 357-377.
    4. Jasmina Berbegal-Mirabent, 2021. "What Do We Know about Co-Working Spaces? Trends and Challenges Ahead," Sustainability, MDPI, vol. 13(3), pages 1-30, January.
    5. Stefania Fiorentino, 2019. "Different typologies of ‘co-working spaces’ and the contemporary dynamics of local economic development in Rome," European Planning Studies, Taylor & Francis Journals, vol. 27(9), pages 1768-1790, September.
    Full references (including those not matched with items on IDEAS)

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