IDEAS home Printed from https://ideas.repec.org/a/spr/infosf/v25y2023i6d10.1007_s10796-023-10368-8.html
   My bibliography  Save this article

From Groups to Communities: A Resource Mobilization Theory Perspective on the Emergence of Communities

Author

Listed:
  • Spyros Angelopoulos

    (Durham University)

  • Kubra S. Canhilal

    (ISG Institut Supérior de Gestion)

  • Matthew A. Hawkins

    (ICN Business School
    Université de Lorraine-CEREFIGE)

Abstract

Groups and communities have been key topics in the information systems (IS) research agenda. While communities are assumed to emerge at the intersection of overlapping groups and their practices, prior research has mainly focused on their dynamics and evolution. This has resulted to limited empirical support regarding the emergence of communities. We address that lacuna by tracing the emergence of communities through the prism of resource mobilization theory. In doing so, we make use of a unique longitudinal dataset and incorporate Topic Modelling, Bipartite Network Analysis, and Community Detection. We show that new communities are formed at the intersection of overlapping groups and practices. In addition, we contribute to the IS literature by demonstrating that their emergence occurs due to resource mobilization that gives rise to a shared mindset. We also reveal that multiple resources are incorporated into the practices of an emerging community. By combining large datasets and innovative computational approaches, we help IS theory and practice to move away from traditional "what" questions towards the more insightful "how" ones. We discuss the theoretical and practical implications of our work and delineate an agenda for future research on the topic.

Suggested Citation

  • Spyros Angelopoulos & Kubra S. Canhilal & Matthew A. Hawkins, 2023. "From Groups to Communities: A Resource Mobilization Theory Perspective on the Emergence of Communities," Information Systems Frontiers, Springer, vol. 25(6), pages 2457-2474, December.
  • Handle: RePEc:spr:infosf:v:25:y:2023:i:6:d:10.1007_s10796-023-10368-8
    DOI: 10.1007/s10796-023-10368-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10796-023-10368-8
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s10796-023-10368-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ashlee Humphreys & Rebecca Jen-Hui Wang & Eileen FischerEditor & Linda PriceAssociate Editor, 2018. "Automated Text Analysis for Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(6), pages 1274-1306.
    2. Wang, Xiao-Wu & Cao, Yu-Mei & Park, Cheol, 2019. "The relationships among community experience, community commitment, brand attitude, and purchase intention in social media," International Journal of Information Management, Elsevier, vol. 49(C), pages 475-488.
    3. Naveena Prakasam & Louisa Huxtable-Thomas, 2021. "Reddit: Affordances as an Enabler for Shifting Loyalties," Information Systems Frontiers, Springer, vol. 23(3), pages 723-751, June.
    4. Biraghi, Silvia & Gambetti, Rossella & Pace, Stefano, 2018. "Between tribes and markets: The emergence of a liquid consumer-entrepreneurship," Journal of Business Research, Elsevier, vol. 92(C), pages 392-402.
    5. Zhang, Yan & Zhang, Mingli & Luo, Nuan & Wang, Yu & Niu, Tao, 2019. "Understanding the formation mechanism of high-quality knowledge in social question and answer communities: A knowledge co-creation perspective," International Journal of Information Management, Elsevier, vol. 48(C), pages 72-84.
    6. Alex Murray & Suresh Kotha & Greg Fisher, 2020. "Community-Based Resource Mobilization: How Entrepreneurs Acquire Resources from Distributed Non-Professionals via Crowdfunding," Organization Science, INFORMS, vol. 31(4), pages 960-989, July.
    7. Kamboj, Shampy & Sarmah, Bijoylaxmi & Gupta, Shivam & Dwivedi, Yogesh, 2018. "Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response," International Journal of Information Management, Elsevier, vol. 39(C), pages 169-185.
    8. Ribeiro, Richard & Kimble, Chris & Cairns, Paul, 2010. "Quantum phenomena in Communities of Practice," International Journal of Information Management, Elsevier, vol. 30(1), pages 21-27.
    9. Kristijan Mirkovski & Chunxiao Yin & Libo Liu & Jinbi Yang, 2019. "Exploring the Contingent Effect of Community Equity on Users’ Intention to Share Information," Information Systems Frontiers, Springer, vol. 21(4), pages 845-860, August.
    10. Georgiadou, Elena & Angelopoulos, Spyros & Drake, Helen, 2020. "Big data analytics and international negotiations: Sentiment analysis of Brexit negotiating outcomes," International Journal of Information Management, Elsevier, vol. 51(C).
    11. du Plessis, M., 2008. "The strategic drivers and objectives of communities of practice as vehicles for knowledge management in small and medium enterprises," International Journal of Information Management, Elsevier, vol. 28(1), pages 61-67.
    12. Craig J. Thompson & Gokcen Coskuner-Balli, 2007. "Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(2), pages 135-152, June.
    13. Martha S. Feldman, 2004. "Resources in Emerging Structures and Processes of Change," Organization Science, INFORMS, vol. 15(3), pages 295-309, June.
    14. Kar, Arpan Kumar & Dwivedi, Yogesh K., 2020. "Theory building with big data-driven research – Moving away from the “What” towards the “Why”," International Journal of Information Management, Elsevier, vol. 54(C).
    15. Santos, Zélia Raposo & Cheung, Christy M K & Coelho, Pedro Simões & Rita, Paulo, 2022. "Consumer engagement in social media brand communities: A literature review," International Journal of Information Management, Elsevier, vol. 63(C).
    16. Heirman, Wannes & Angelopoulos, Spyros & Wegge, Denis & Vandebosch, Heidi & Eggermont, Steven & Walrave, Michel, 2015. "Cyberbullying-entrenched or Cyberbully-free Classrooms? A Class Network and Class Composition Approach," Other publications TiSEM 31172d83-dd29-442c-88b3-f, Tilburg University, School of Economics and Management.
    17. Dong, Lingfeng & Zhang, Jie & Huang, Liqiang & Liu, Yuan, 2021. "Social influence on endorsement in social Q&A community: Moderating effects of temporal and spatial factors," International Journal of Information Management, Elsevier, vol. 61(C).
    18. Francisco J. Gutierrez & Sergio F. Ochoa & Gustavo Zurita & Nelson Baloian, 2016. "Understanding student participation in undergraduate course communities: A case study," Information Systems Frontiers, Springer, vol. 18(1), pages 7-21, February.
    19. Daniel Chandran & Abdullah M. Alammari, 2021. "Influence of Culture on Knowledge Sharing Attitude among Academic Staff in eLearning Virtual Communities in Saudi Arabia," Information Systems Frontiers, Springer, vol. 23(6), pages 1563-1572, December.
    20. Raed S. Algharabat & Nripendra P. Rana, 2021. "Social Commerce in Emerging Markets and its Impact on Online Community Engagement," Information Systems Frontiers, Springer, vol. 23(6), pages 1499-1520, December.
    21. Piris, Yolande & Gay, Anne-Cécile, 2021. "Customer satisfaction and natural language processing," Journal of Business Research, Elsevier, vol. 124(C), pages 264-271.
    22. Matthew Hawkins, 2015. "Market Identification to Generation: A Practice Theory Market Orientation," Post-Print hal-01507884, HAL.
    23. Gloor, Peter & Fronzetti Colladon, Andrea & de Oliveira, Joao Marcos & Rovelli, Paola, 2020. "Put your money where your mouth is: Using deep learning to identify consumer tribes from word usage," International Journal of Information Management, Elsevier, vol. 51(C).
    24. Sprong, Niels & Driessen, Paul H. & Hillebrand, Bas & Molner, Sven, 2021. "Market innovation: A literature review and new research directions," Journal of Business Research, Elsevier, vol. 123(C), pages 450-462.
    25. Wang, Xuequn & Wang, Yichuan & Lin, Xiaolin & Abdullat, Amjad, 2021. "The dual concept of consumer value in social media brand community: A trust transfer perspective," International Journal of Information Management, Elsevier, vol. 59(C).
    26. Schouten, John W & McAlexander, James H, 1995. "Subcultures of Consumptions: An Ethnography of the New Bikers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(1), pages 43-61, June.
    27. Carlson, Jamie & Rahman, Syed Mahmudur & Rahman, Mohammad M. & Wyllie, Jessica & Voola, Ranjit, 2021. "Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment," International Journal of Information Management, Elsevier, vol. 56(C).
    28. Polese, Francesco & Payne, Adrian & Frow, Pennie & Sarno, Debora & Nenonen, Suvi, 2021. "Emergence and phase transitions in service ecosystems," Journal of Business Research, Elsevier, vol. 127(C), pages 25-34.
    29. Firat, A Fuat & Venkatesh, Alladi, 1995. "Liberatory Postmodernism and the Reenchantment of Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(3), pages 239-267, December.
    30. Yunhong Xu & Dehu Yin & Duanning Zhou, 2019. "Investigating Users’ Tagging Behavior in Online Academic Community Based on Growth Model: Difference between Active and Inactive Users," Information Systems Frontiers, Springer, vol. 21(4), pages 761-772, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Suvi Nenonen & Kaj Storbacka, 2021. "Market-shaping: navigating multiple theoretical perspectives," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 336-353, December.
    2. Matthew Hawkins, 2019. "The effect of activity identity fusion on negative consumer behavior," Post-Print hal-02014635, HAL.
    3. Nicoletta Buratti & Francesco Derchi & Giorgia Profumo, 2015. "The blurred boundary between empowered and working consumers: insights from the winner taco case," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(4), pages 133-156.
    4. Wong, Amy, 2023. "How social capital builds online brand advocacy in luxury social media brand communities," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    5. Biraghi, Silvia & Gambetti, Rossella & Pace, Stefano, 2018. "Between tribes and markets: The emergence of a liquid consumer-entrepreneurship," Journal of Business Research, Elsevier, vol. 92(C), pages 392-402.
    6. Bajde, Domen & Chelekis, Jessica & van Dalen, Arjen, 2022. "The megamarketing of microfinance: Developing and maintaining an industry aura of virtue," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 134-155.
    7. Bruckberger, Gianna & Fuchs, Christoph & Schreier, Martin & Osselaer, Stijn M.J. Van, 2023. "Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness," Journal of Retailing, Elsevier, vol. 99(4), pages 594-604.
    8. da Fonseca, André Luís A. & Chimenti, Paula & Campos, Roberta D., 2023. "‘Take my advice’: Entrepreneurial consumers and the ecosystemic logics of digital platforms," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    9. Skandalis, Alexandros & Byrom, John & Banister, Emma, 2019. "Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture," Journal of Business Research, Elsevier, vol. 97(C), pages 43-50.
    10. Holttinen, Heli, 2014. "Contextualizing value propositions: Examining how consumers experience value propositions in their practices," Australasian marketing journal, Elsevier, vol. 22(2), pages 103-110.
    11. Bernd Schmitt & J Joško Brakus & Alessandro Biraglia, 2022. "Consumption Ideology [Ideology and Terror: A Novel Form of Government]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 74-95.
    12. Syrjälä, Henna, 2016. "Turning point of transformation: Consumer communities, identity projects and becoming a serious dog hobbyist," Journal of Business Research, Elsevier, vol. 69(1), pages 177-190.
    13. Sarah C. Grace, 2021. "The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 70-80, June.
    14. Jian Wang & Fakhar Shahzad, 2024. "Deciphering Social Commerce: A Quantitative Meta-Analysis Measuring the Social, Technological, and Motivational Dimensions of Consumer Purchase Intentions," SAGE Open, , vol. 14(2), pages 21582440241, June.
    15. Stephen L. Vargo & Linda Peters & Hans Kjellberg & Kaisa Koskela-Huotari & Suvi Nenonen & Francesco Polese & Debora Sarno & Claudia Vaughan, 2023. "Emergence in marketing: an institutional and ecosystem framework," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 2-22, January.
    16. Sohaib, Muhammad & Han, Heesup, 2023. "Building value co-creation with social media marketing, brand trust, and brand loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    17. Taiga Saito & Shivam Gupta, 2022. "Big Data Applications with Theoretical Models and Social Media in Financial Management," CIRJE F-Series CIRJE-F-1205, CIRJE, Faculty of Economics, University of Tokyo.
    18. Taiga Saito & Shivam Gupta, 2022. "Big data applications with theoretical models and social media in financial management," CARF F-Series CARF-F-550, Center for Advanced Research in Finance, Faculty of Economics, The University of Tokyo.
    19. Liao, Junyun & Pang, Jiecong & Dong, Xuebing, 2023. "More gain, more give? The impact of brand community value on users’ value co-creation," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    20. Anis Jounaid & Abdelmajid Amine, 2018. "L'ambivalence De La Consommation Contre-Culturelle : Le Role Du Style Heavy Metal Dans La Dialectique Contre-Culture/Culture Dominante," Post-Print hal-02022689, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infosf:v:25:y:2023:i:6:d:10.1007_s10796-023-10368-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.