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The Effects of Personalised Negotiation Training on Learning and Performance in Electronic Negotiations

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  • Philipp Melzer

    (University of Hohenheim)

  • Mareike Schoop

    (University of Hohenheim)

Abstract

Individuals have different learning styles and thus require different methods for knowledge acquisition. Whereas learning theories have long acknowledged this fact, personalised negotiation trainings especially for electronic negotiations have rarely been developed. This paper integrates learning styles and negotiation styles and reports on an implementation of this integration. We will discuss personalised negotiation trainings, namely an enactive training and a vicarious training, that we developed to match the learners’ learning styles. Such a matching is proposed to be beneficial regarding learning outcomes. Furthermore, positive effects on the dyadic negotiation outcomes are assumed. To this end, an experiment with participants from different European countries was conducted. The results show tendencies that personalised negotiation trainings lead to better skill acquisition during the training and also to fairer negotiation outcomes. Overall, this paper contributes an integration of the theories on individual differences from the domains of negotiation and learning as well as valuable insights for further experiments on individual differences in negotiations.

Suggested Citation

  • Philipp Melzer & Mareike Schoop, 2016. "The Effects of Personalised Negotiation Training on Learning and Performance in Electronic Negotiations," Group Decision and Negotiation, Springer, vol. 25(6), pages 1189-1210, November.
    • Handle: RePEc:spr:grdene:v:25:y:2016:i:6:d:10.1007_s10726-016-9481-y
    DOI: 10.1007/s10726-016-9481-y
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    References listed on IDEAS

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    1. De Dreu, Carsten K. W. & Boles, Terry L., 1998. "Share and Share Alike or Winner Take All?: The Influence of Social Value Orientation upon Choice and Recall of Negotiation Heuristics, , ," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(3), pages 253-276, December.
    2. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
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    Cited by:

    1. Markus Mayer & Markus Voeth, 2022. "Improving negotiation success in B2B sales organizations: is structured negotiation management a success factor?," Journal of Business Economics, Springer, vol. 92(2), pages 163-196, February.
    2. Gert Jan Hofstede & Catholijn M. Jonker & Tim Verwaart & Neil Yorke-Smith, 2019. "The Lemon Car Game Across Cultures: Evidence of Relational Rationality," Group Decision and Negotiation, Springer, vol. 28(5), pages 849-877, October.
    3. Andreas Schmid & Mareike Schoop, 2022. "Gamification of Electronic Negotiation Training: Effects on Motivation, Behaviour and Learning," Group Decision and Negotiation, Springer, vol. 31(3), pages 649-681, June.
    4. Franco, L. Alberto & Hämäläinen, Raimo P. & Rouwette, Etiënne A.J.A. & Leppänen, Ilkka, 2021. "Taking stock of behavioural OR: A review of behavioural studies with an intervention focus," European Journal of Operational Research, Elsevier, vol. 293(2), pages 401-418.
    5. Sinem Acar-Burkay & Vidar Schei & Luk Warlop, 2020. "The Best of Both Worlds? Negotiations Between Cooperators and Individualists Provide High Economic and Relational Outcomes," Group Decision and Negotiation, Springer, vol. 29(3), pages 491-522, June.

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