IDEAS home Printed from https://ideas.repec.org/a/spr/endesu/v24y2022i9d10.1007_s10668-021-01894-z.html
   My bibliography  Save this article

Recycling as a planned behavior: the moderating role of perceived behavioral control

Author

Listed:
  • Zhuling Liu

    (University at Buffalo)

  • Janet Z. Yang

    (University at Buffalo)

  • Susan S. Clark

    (University at Buffalo)

  • Michael A. Shelly

    (University at Buffalo)

Abstract

This study examines the effectiveness of a public service announcement (PSA) video designed based on the theory of planned behavior (TPB) in motivating people to engage in proper recycling. Based on a representative sample of New York State residents (N = 707), survey results show that all three TPB variables are significant predictors of recycling intention. The PSA video increases recycling intention through attitude, but this mediated relationship is only significant among individuals with low perceived behavioral control. In terms of practical implication, these results suggest that environmental campaigns using a video format may be particularly effective among audiences who perceive low self-efficacy in recycling. Theoretically, this moderated mediation effect suggests that future research based on the theory of planned behavior should not only examine the main effect of each predicting variable, but also assess the role of perceived behavior control as a moderating factor.

Suggested Citation

  • Zhuling Liu & Janet Z. Yang & Susan S. Clark & Michael A. Shelly, 2022. "Recycling as a planned behavior: the moderating role of perceived behavioral control," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(9), pages 11011-11026, September.
    • Handle: RePEc:spr:endesu:v:24:y:2022:i:9:d:10.1007_s10668-021-01894-z
    DOI: 10.1007/s10668-021-01894-z
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10668-021-01894-z
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10668-021-01894-z?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Botetzagias, Iosif & Dima, Andora-Fani & Malesios, Chrisovaladis, 2015. "Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors," Resources, Conservation & Recycling, Elsevier, vol. 95(C), pages 58-67.
    3. Marco Yzer, 2012. "Perceived Behavioral Control in Reasoned Action Theory," The ANNALS of the American Academy of Political and Social Science, , vol. 640(1), pages 101-117, March.
    4. Satish Kumar & Riya Sureka & Sisira Colombage, 2020. "Capital structure of SMEs: a systematic literature review and bibliometric analysis," Management Review Quarterly, Springer, vol. 70(4), pages 535-565, November.
    5. Yixuan Wang & Xingle Long & Liang Li & Qinglin Wang & Xiping Ding & Sijia Cai, 2021. "Extending theory of planned behavior in household waste sorting in China: the moderating effect of knowledge, personal involvement, and moral responsibility," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(5), pages 7230-7250, May.
    6. Hongyun Si & Jian-gang Shi & Daizhong Tang & Shiping Wen & Wei Miao & Kaifeng Duan, 2019. "Application of the Theory of Planned Behavior in Environmental Science: A Comprehensive Bibliometric Analysis," IJERPH, MDPI, vol. 16(15), pages 1-26, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zahra Fozouni Ardekani & Seyed Mohammad Javad Sobhani & Marcelo Werneck Barbosa & Ehsan Amiri-Ardekani & Samaneh Dehghani & Najmeh Sasani & Hans De Steur, 2024. "Determinants of household food waste behavior during the COVID-19 pandemic in Iran: an integrated model," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(10), pages 26205-26235, October.
    2. Khalid Mehmood & Yaser Iftikhar & Fauzia Jabeen & Ali Nawaz Khan & Hina Rehman, 2024. "Energizing Ethical Recycling Intention Through Information Publicity: Insights from an Emerging Market Economy," Journal of Business Ethics, Springer, vol. 191(4), pages 837-863, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marco Bardus & May A. Massoud, 2022. "Predicting the Intention to Sort Waste at Home in Rural Communities in Lebanon: An Application of the Theory of Planned Behaviour," IJERPH, MDPI, vol. 19(15), pages 1-18, July.
    2. Angela Yi Jing Tsai & Alex Yong Kwang Tan, 2022. "The Expanded Theory of Planned Behavior in the Context of Environmental Protection Behaviors for Undergraduates: Roles of Moral Norms and University Class Standings," IJERPH, MDPI, vol. 19(15), pages 1-15, July.
    3. Alessandro Concari & Gerjo Kok & Pim Martens, 2020. "A Systematic Literature Review of Concepts and Factors Related to Pro-Environmental Consumer Behaviour in Relation to Waste Management Through an Interdisciplinary Approach," Sustainability, MDPI, vol. 12(11), pages 1-50, May.
    4. Dingde Xu & Chen Qing & Yang Chen & Jia He & Fengwan Zhang, 2023. "Sustainable Development of Rural Human Settlements in the Information Age: Can Internet Use Drive Farmers to Participate in Garbage Classification?," Agriculture, MDPI, vol. 13(4), pages 1-17, April.
    5. Xiaojian Hu & Nan Wu & Nuo Chen, 2021. "Young People’s Behavioral Intentions towards Low-Carbon Travel: Extending the Theory of Planned Behavior," IJERPH, MDPI, vol. 18(5), pages 1-15, February.
    6. Nur Shafeera Mohamad & Ai Chin Thoo & Hon Tat Huam, 2022. "The Determinants of Consumers’ E-Waste Recycling Behavior through the Lens of Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 14(15), pages 1-27, July.
    7. Luo, Zongwei & Dubey, Rameshwar & Gunasekaran, Angappa & Childe, Stephen J. & Papadopoulos, Thanos & Hazen, Benjamin & Roubaud, David, 2017. "Sustainable production framework for cement manufacturing firms: A behavioural perspective," Renewable and Sustainable Energy Reviews, Elsevier, vol. 78(C), pages 495-502.
    8. Zhihua Xu & Jingmei Li & Jingzhu Shan & Wensi Zhang, 2021. "Extending the Theory of Planned Behavior to understand residents’ coping behaviors for reducing the health risks posed by haze pollution," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(2), pages 2122-2142, February.
    9. Lizin, Sebastien & Van Dael, Miet & Van Passel, Steven, 2017. "Battery pack recycling: Behaviour change interventions derived from an integrative theory of planned behaviour study," Resources, Conservation & Recycling, Elsevier, vol. 122(C), pages 66-82.
    10. Liu, Diyi & Qi, Suntong & Xu, Tiantong, 2023. "In the post-subsidy era: How to encourage mere consumers to become prosumers when subsidy reduced?," Energy Policy, Elsevier, vol. 174(C).
    11. Murat Okumah & Julia Martin-Ortega & Paula Novo & Pippa J. Chapman, 2020. "Revisiting the Determinants of Pro-Environmental Behaviour to Inform Land Management Policy: A Meta-Analytic Structural Equation Model Application," Land, MDPI, vol. 9(5), pages 1-33, April.
    12. Candis M. Hunter & Dana H. Z. Williamson & Matthew O. Gribble & Halle Bradshaw & Melanie Pearson & Eri Saikawa & P. Barry Ryan & Michelle Kegler, 2019. "Perspectives on Heavy Metal Soil Testing Among Community Gardeners in the United States: A Mixed Methods Approach," IJERPH, MDPI, vol. 16(13), pages 1-19, July.
    13. Rizal Edy Halim & Shinta Rahmani & Gita Gayatri & Asnan Furinto & Yudi Sutarso, 2022. "The Effectiveness of Product Sustainability Claims to Mitigate Negative Electronic Word of Mouth (N-eWOM)," Sustainability, MDPI, vol. 14(5), pages 1-18, February.
    14. Diana Puspita Sari & Nur Aini Masruroh & Anna Maria Sri Asih, 2021. "Consumer Intention to Participate in E-Waste Collection Programs: A Study of Smartphone Waste in Indonesia," Sustainability, MDPI, vol. 13(5), pages 1-28, March.
    15. Wang, Xingdong & Lu, Pan, 2021. "Drivers of Farmers’ Intentions to Use Eco-Breeding: Integrating the Theory of Planned Behavior and the Norm Activation Model," 2021 ASAE 10th International Conference (Virtual), January 11-13, Beijing, China 329393, Asian Society of Agricultural Economists (ASAE).
    16. Liu, Diyi & Du, Huibin & Southworth, Frank & Ma, Shoufeng, 2017. "The influence of social-psychological factors on the intention to choose low-carbon travel modes in Tianjin, China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 105(C), pages 42-53.
    17. Yixuan Wang & Xingle Long & Liang Li & Qinglin Wang & Xiping Ding & Sijia Cai, 2021. "Extending theory of planned behavior in household waste sorting in China: the moderating effect of knowledge, personal involvement, and moral responsibility," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(5), pages 7230-7250, May.
    18. Jing Liu & Khairul Manami Kamarudin & Yuqi Liu & Jinzhi Zou & Jiaqi Zhang, 2022. "Developing a Behavior Change Framework for Pandemic Prevention and Control in Public Spaces in China," Sustainability, MDPI, vol. 14(4), pages 1-24, February.
    19. Perri, Cecilia & Giglio, Carlo & Corvello, Vincenzo, 2020. "Smart users for smart technologies: Investigating the intention to adopt smart energy consumption behaviors," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    20. Deliberador, Lucas Rodrigues & Santos, Alexandre Borges & Carrijo, Pâmella Rodrigues Silva & Batalha, Mário Otávio & César, Aldara da Silva & Ferreira, Luís Miguel D.F., 2023. "How risk perception regarding the COVID-19 pandemic affected household food waste: Evidence from Brazil," Socio-Economic Planning Sciences, Elsevier, vol. 87(PA).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:endesu:v:24:y:2022:i:9:d:10.1007_s10668-021-01894-z. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.