Stakeholder-based conjoint analysis for branding wellness tourism in Kerala, India
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DOI: 10.1007/s41685-021-00218-3
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- Campo Elías López-Rodríguez & Jorge Alexander Mora-Forero & Ana León-Gómez, 2022. "Strategic Development Associated with Branding in the Tourism Sector: Bibliometric Analysis and Systematic Review of the Literature between the Years 2000 to 2022," Sustainability, MDPI, vol. 14(16), pages 1-19, August.
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Keywords
Wellness tourism; Kerala; Branding; Participatory process; Destination audit; Conjoint analysis;All these keywords.
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