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Case study: Wellness, tourism and small business development in a UK coastal resort: Public engagement in practice

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  • Page, Stephen J.
  • Hartwell, Heather
  • Johns, Nick
  • Fyall, Alan
  • Ladkin, Adele
  • Hemingway, Ann

Abstract

This article examines the scope of well-being as a focus for tourism and its potential as a tool for small business development, particularly the opportunities for tourism entrepreneurs in coastal resorts. The study reports an example of public engagement by a research team and the co-creation of research knowledge with businesses to assist in business development by adapting many existing features of tourist resorts and extending their offer to wider markets. The synergy between well-being and public health interests also brings potential benefits for the tourism workforce and the host community. The Case Study outlines how these ideas were tested in Bournemouth, a southern coastal resort in the UK, in a study ultimately intended to be adopted nationally and with more wide reaching implications for global development of the visitor economy. Local changes ascribed to the study are assessed and its wider potential is evaluated.

Suggested Citation

  • Page, Stephen J. & Hartwell, Heather & Johns, Nick & Fyall, Alan & Ladkin, Adele & Hemingway, Ann, 2017. "Case study: Wellness, tourism and small business development in a UK coastal resort: Public engagement in practice," Tourism Management, Elsevier, vol. 60(C), pages 466-477.
    • Handle: RePEc:eee:touman:v:60:y:2017:i:c:p:466-477
    DOI: 10.1016/j.tourman.2016.12.014
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    References listed on IDEAS

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    3. Loureiro, Sandra Maria Correia & Romero, Jaime & Bilro, Ricardo Godinho, 2020. "Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study," Journal of Business Research, Elsevier, vol. 119(C), pages 388-409.
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    5. Milenkovski, Ace & Gjorgievski, Mijalce & Nakovski, Dejan, 2018. "Termal/Mineral Springs Industry: Need For Transformation In Function Of Tourism," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 9(2), pages 181-187.
    6. Milica Ranèiæ Demir & Mila Zeèeviæ, 2022. "Wellness Tourism Research: Bibliometric Study of the Scientific Field," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 15(1), pages 53-63.
    7. Büyüközkan, Gülçin & Mukul, Esin & Kongar, Elif, 2021. "Health tourism strategy selection via SWOT analysis and integrated hesitant fuzzy linguistic AHP-MABAC approach," Socio-Economic Planning Sciences, Elsevier, vol. 74(C).
    8. João Romão & Partho Pratim Seal & Paul Hansen & Sindhu Joseph & Senthilkumaran Piramanayagam, 2022. "Stakeholder-based conjoint analysis for branding wellness tourism in Kerala, India," Asia-Pacific Journal of Regional Science, Springer, vol. 6(1), pages 91-111, February.

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