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Assessment of wellness tourism development in Hokkaido: a multicriteria and strategic choice analysis

Author

Listed:
  • João Romão

    (University of Algarve)

  • Kazuo Machino

    (Hokkaido University)

  • Peter Nijkamp

    (Tinbergen Institute)

Abstract

New lifestyles in contemporary mobile and leisure societies are changing the way people deal with their health, inter alia by attaching an increasing importance to wellbeing and preventive behavior, along with growing concerns on environmental sustainability and with an interest in unique and authentic place-based experiences. This dynamics has far reaching implications for tourism, with wellness products and services showing a significant growth over the past decades, on top of the general growth in tourism services. With a long historical tradition and abundant natural resources potentially related to health and wellness services, the region of Hokkaido (Japan) offers a variety of relevant services in this field. Nevertheless, perhaps new complementary products and services related to health and wellness may be added to the current supply, enlarging the value chain of this sector, with potentially high positive economic and social impacts on the region. Based on interviews and surveys among experts and relevant stakeholders in this field, this paper analyses the potential development and foreseeable impact of wellness services in Hokkaido, by combining different decision-making techniques (multicriteria and strategic choice analysis), with a view to policy recommendations for an integrative diversification of products and services, assuming the onsen (traditional Japanese bath) experience as the core element of tourism supply. In this context, a strategic orientation to external markets seems to be more effective.

Suggested Citation

  • João Romão & Kazuo Machino & Peter Nijkamp, 2017. "Assessment of wellness tourism development in Hokkaido: a multicriteria and strategic choice analysis," Asia-Pacific Journal of Regional Science, Springer, vol. 1(1), pages 265-290, April.
    • Handle: RePEc:spr:apjors:v:1:y:2017:i:1:d:10.1007_s41685-017-0042-4
    DOI: 10.1007/s41685-017-0042-4
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    References listed on IDEAS

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    1. Karima Kourtit & Peter Nijkamp, 2011. "Strategic choice analysis by expert panels for migration impact assessment," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 7(2), pages 166-194.
    2. Benur, Abdelati M. & Bramwell, Bill, 2015. "Tourism product development and product diversification in destinations," Tourism Management, Elsevier, vol. 50(C), pages 213-224.
    3. von Wirth, Timo & Wissen Hayek, Ulrike & Kunze, Antje & Neuenschwander, Noemi & Stauffacher, Michael & Scholz, Roland W., 2014. "Identifying urban transformation dynamics: Functional use of scenario techniques to integrate knowledge from science and practice," Technological Forecasting and Social Change, Elsevier, vol. 89(C), pages 115-130.
    4. Akgün, Aliye Ahu & van Leeuwen, Eveline & Nijkamp, Peter, 2012. "A multi-actor multi-criteria scenario analysis of regional sustainable resource policy," Ecological Economics, Elsevier, vol. 78(C), pages 19-28.
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    Cited by:

    1. Junling Zhang & Linying Shen & Lijun Liu & Xiaowen Qi & Changyong Liang, 2022. "Tackling Comprehensive Evaluation of Tourism Community Resilience: A Probabilistic Hesitant Linguistic Group Decision Making Approach," Land, MDPI, vol. 11(10), pages 1-32, September.
    2. Jaewon Lim & Karima Kourtit & Peter Nijkamp & Christopher Stream, 2022. "Spatial Deconcentration of Tourism Concentrations: A Visitors’ Galaxy Impact Model of the COVID-19 Crisis," Sustainability, MDPI, vol. 14(6), pages 1-14, March.
    3. João Romão & Partho Pratim Seal & Paul Hansen & Sindhu Joseph & Senthilkumaran Piramanayagam, 2022. "Stakeholder-based conjoint analysis for branding wellness tourism in Kerala, India," Asia-Pacific Journal of Regional Science, Springer, vol. 6(1), pages 91-111, February.
    4. Olimpia Ban & Luminita Seres, 2018. "Positioning The Offer Of Four Stars Hotel From Felix Spa Between Balneo And Wellness Tourism," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 15-24, July.
    5. João Romão & Peter Nijkamp, 2017. "Special issue on innovation and ecology: regional science perspectives on spatial systems," Asia-Pacific Journal of Regional Science, Springer, vol. 1(1), pages 49-52, April.

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    More about this item

    Keywords

    Sustainable tourism; Regional development; Integrative diversification; Wellness; Multicriteria analysis; Strategic choice analysis;
    All these keywords.

    JEL classification:

    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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