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Managing Stakeholder Dialogue: The Case of Botnia in Uruguay

Author

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  • Anna Heikkinen
  • Johanna Kujala
  • Hanna Lehtimäki

Abstract

Stakeholder dialogue is an effective way for a company to enhance its sensitivity to the operational environment and to increase stakeholders’ understandings of the dilemmas facing the company. An open and transparent dialogue process can create fertile ground for solving tensions in stakeholder relations. However, the process is not always straightforward. This article presents a case where a Finnish forest industry company’s decision to build a pulp mill in Uruguay raised both opposing and supporting views among the local interest groups. The company faced the challenge of how to engage with the hostile, opposing groups in order to ensure their operations in Uruguay. By engaging in this case, students will deepen their understanding of the multitude of stakeholder interests and learn to facilitate a dialogue that seeks to find solutions and avoid conflict in a situation of a stakeholder dispute.

Suggested Citation

  • Anna Heikkinen & Johanna Kujala & Hanna Lehtimäki, 2013. "Managing Stakeholder Dialogue: The Case of Botnia in Uruguay," South Asian Journal of Business and Management Cases, , vol. 2(1), pages 25-37, June.
    • Handle: RePEc:sae:sajbmc:v:2:y:2013:i:1:p:25-37
    DOI: 10.1177/2277977913480594
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    References listed on IDEAS

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    1. Lisa Calvano, 2008. "Multinational Corporations and Local Communities: A Critical Analysis of Conflict," Journal of Business Ethics, Springer, vol. 82(4), pages 793-805, November.
    2. Edward Freeman, R. & Evan, William M., 1990. "Corporate governance: A stakeholder interpretation," Journal of Behavioral Economics, Elsevier, vol. 19(4), pages 337-359.
    3. Klaus E. Meyer & Ram Mudambi & Rajneesh Narula, 2011. "Multinational Enterprises and Local Contexts: The Opportunities and Challenges of Multiple Embeddedness," Journal of Management Studies, Wiley Blackwell, vol. 48(2), pages 235-252, March.
    4. Linda O’Riordan & Jenny Fairbrass, 2008. "Corporate Social Responsibility (CSR): Models and Theories in Stakeholder Dialogue," Journal of Business Ethics, Springer, vol. 83(4), pages 745-758, December.
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    Cited by:

    1. Maria Ehrnström-Fuentes & Steffen Böhm, 2023. "The Political Ontology of Corporate Social Responsibility: Obscuring the Pluriverse in Place," Journal of Business Ethics, Springer, vol. 185(2), pages 245-261, June.

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