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Social Justice Attitudes and Concerns for Labor Standards

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  • Michaela Schulz
  • Kristian F. Braekkan

Abstract

This study utilizes an adapted version of the Social Justice Scale to capture and assess the extent to which social-justice-related values and attitudes toward labor standards relate to consumer intentions and behaviors. This social cognitive model assesses, based on Ajzen’s theory of planned behavior, how “perceived behavior control†affects these behaviors either directly or indirectly through consumers’ intentions. It is hypothesized that individuals who value fairness and equity in social interactions are going to be more likely to engage with businesses that are known for ethical business practices and abstain from firms that are known to violate labor rights. The results confirm that consumers who are concerned with social justice are less likely to conduct business with enterprises that have the reputation of violating both human rights and labor rights. However, the results also reveal that consumers with low levels of “perceived behavioral control†justify their consumer behaviors as they do not think that they can make a difference.

Suggested Citation

  • Michaela Schulz & Kristian F. Braekkan, 2017. "Social Justice Attitudes and Concerns for Labor Standards," SAGE Open, , vol. 7(1), pages 21582440166, January.
    • Handle: RePEc:sae:sagope:v:7:y:2017:i:1:p:2158244016688135
    DOI: 10.1177/2158244016688135
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Sandro Castaldo & Francesco Perrini & Nicola Misani & Antonio Tencati, 2009. "The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products," Journal of Business Ethics, Springer, vol. 84(1), pages 1-15, January.
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