Feedback Information and Contributions to Not-for-Profit Enterprises: Experimental Investigations and Implications for Large-Scale Fund-Raising
Not-for-profit enterprises often rely on donors for operating funds. Through fund-raising campaigns, individual donations are solicited, and the successes of fund-raising campaigns depend on various features of the campaign. In this article, the authors use experimental methods to investigate the effects of different types of feedback information during fund-raising campaigns. The basic setting is a linear public good. The major finding is that the nature of information has an impact on individual (and total) contributions and that these effects are systematic. The â€œoptimalâ€ campaign includes information on the relative sizes of received contributions and also offers a suggested level of contributions.
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