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Does Bettor Sentiment Affect Bookmaker Pricing?

Author

Listed:
  • Raphael Flepp
  • Stephan Nüesch
  • Egon Franck

Abstract

This article uses bookmaker betting volume data to test the influence of bettor sentiment on bookmaker pricing in the over/under 2.5 goals betting market. In an average match, more than 80% of the volume wagered is concentrated on the over bet as cheering for a high score is more attractive than betting against it. We do not find that this volume imbalance is associated with systematic biases in bettor returns. High price transparency seems to prevent bookmakers from systematically distorting their odds in order to exploit bettor sentiment.

Suggested Citation

  • Raphael Flepp & Stephan Nüesch & Egon Franck, 2016. "Does Bettor Sentiment Affect Bookmaker Pricing?," Journal of Sports Economics, , vol. 17(1), pages 3-11, January.
    • Handle: RePEc:sae:jospec:v:17:y:2016:i:1:p:3-11
    DOI: 10.1177/1527002514521427
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    References listed on IDEAS

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    Cited by:

    1. Oliver Merz & Raphael Flepp & Egon Franck, 2019. "Does sentiment harm market efficiency? An empirical analysis using a betting exchange setting," Working Papers 381, University of Zurich, Department of Business Administration (IBW).
    2. Oliver Merz & Raphael Flepp & Egon Franck, 2021. "Underestimating randomness: Outcome bias in betting exchange markets," Working Papers 390, University of Zurich, Department of Business Administration (IBW).
    3. Arne Feddersen & Brad R. Humphreys & Brian P. Soebbing, 2017. "Sentiment Bias And Asset Prices: Evidence From Sports Betting Markets And Social Media," Economic Inquiry, Western Economic Association International, vol. 55(2), pages 1119-1129, April.
    4. Kai Fischer & Justus Haucap, 2020. "Betting Market Efficiency in the Presence of Unfamiliar Shocks: The Case of Ghost Games during the Covid-19 Pandemic," CESifo Working Paper Series 8526, CESifo.
    5. Merz, Oliver & Flepp, Raphael & Franck, Egon, 2021. "Sonic Thunder vs. Brian the Snail: Are people affected by uninformative racehorse names?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 93(C).
    6. Isabel Abinzano & Luis Muga & Rafael Santamaria, 2019. "Hidden Power of Trading Activity: The FLB in Tennis Betting Exchanges," Journal of Sports Economics, , vol. 20(2), pages 261-285, February.
    7. Arne Feddersen & Brad R. Humphreys & Brian P. Soebbing, 2018. "Sentiment Bias in National Basketball Association Betting," Journal of Sports Economics, , vol. 19(4), pages 455-472, May.
    8. Flepp, Raphael & Nüesch, Stephan & Franck, Egon, 2017. "The liquidity advantage of the quote-driven market: Evidence from the betting industry," The Quarterly Review of Economics and Finance, Elsevier, vol. 64(C), pages 306-317.
    9. Arne Feddersen & Brad R. Humphreys & Brian P. Soebbing, 2020. "Casual bettors and sentiment bias in NBA and NFL betting," Applied Economics, Taylor & Francis Journals, vol. 52(53), pages 5797-5806, November.
    10. David Winkelmann & Marius Ötting & Christian Deutscher & Tomasz Makarewicz, 2024. "Are Betting Markets Inefficient? Evidence From Simulations and Real Data," Journal of Sports Economics, , vol. 25(1), pages 54-97, January.
    11. Carlos Gomez-Gonzalez & Julio del Corral & R. Todd Jewell & Jorge García-Unanue & Cornel Nesseler, 2019. "A Prospective Analysis of Competitive Balance Levels in Major League Soccer," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 54(1), pages 175-190, February.

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