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Sentimental Preferences and the Organizational Regime of Betting Markets

Author

Listed:
  • Egon Franck

    (Institute for Strategy and Business Economics, University of Zurich)

  • Erwin Verbeek

    (Institute for Strategy and Business Economics, University of Zurich)

  • Stephan Nuesch

    (Institute for Strategy and Business Economics, University of Zurich)

Abstract

We analyze the price impact of sentimental bettor preferences within a bookmaker betting market. Our model demonstrates that, under reasonable assumptions about the nature of demand in a market with strong competition, the bookmaker will offer lower prices for bets with comparatively stronger demand. Using a sample of more than 16,000 English soccer matches we find evidence that more favorable odds are extended to bets on more popular clubs and that this effect is amplified on weekends when sentimental bettors face lower opportunity costs to wager. Our findings help to explain why the market for sports gambling operates as a hybrid structure with bookmakers able to attract a considerable share of the betting volume although identical contracts are traded on exchange markets at lower costs; the organizational design of a quote-driven market enables the dealer to take advantage of sentimental bettor preferences.

Suggested Citation

  • Egon Franck & Erwin Verbeek & Stephan Nuesch, 2008. "Sentimental Preferences and the Organizational Regime of Betting Markets," Working Papers 0089, University of Zurich, Institute for Strategy and Business Economics (ISU), revised 2010.
    • Handle: RePEc:iso:wpaper:0089
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    Cited by:

    1. Arne Feddersen & Brad R. Humphreys & Brian P. Soebbing, 2020. "Casual bettors and sentiment bias in NBA and NFL betting," Applied Economics, Taylor & Francis Journals, vol. 52(53), pages 5797-5806, November.
    2. Raphael Flepp & Oliver Merz & Egon Franck, 2024. "When the league table lies: Does outcome bias lead to informationally inefficient markets?," Economic Inquiry, Western Economic Association International, vol. 62(1), pages 414-429, January.
    3. David Winkelmann & Marius Ötting & Christian Deutscher & Tomasz Makarewicz, 2024. "Are Betting Markets Inefficient? Evidence From Simulations and Real Data," Journal of Sports Economics, , vol. 25(1), pages 54-97, January.
    4. Luca De Angelis & J. James Reade, 2022. "Home advantage and mispricing in indoor sports’ ghost games: the case of European basketball," Economics Discussion Papers em-dp2022-01, Department of Economics, University of Reading.
    5. Jonas Vandenbruaene & Jan Annaert & Marc De Ceuster, 2025. "How digitalization can shape markets: the case of sports betting," Economica, London School of Economics and Political Science, vol. 92(366), pages 644-673, April.
    6. Robin Maximilian Stetzka & Stefan Winter, 2023. "How rational is gambling?," Journal of Economic Surveys, Wiley Blackwell, vol. 37(4), pages 1432-1488, September.
    7. Braun, Sebastian & Kvasnicka, Michael, 2013. "National Sentiment and Economic Behavior: Evidence From Online Betting on European Football," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 14(1), pages 45-64.
    8. Christian Deutscher & Bernd Frick & Marius Ötting, 2018. "Betting market inefficiencies are short-lived in German professional football," Applied Economics, Taylor & Francis Journals, vol. 50(30), pages 3240-3246, June.
    9. Franck, Egon & Verbeek, Erwin & Nüesch, Stephan, 2010. "Prediction accuracy of different market structures -- bookmakers versus a betting exchange," International Journal of Forecasting, Elsevier, vol. 26(3), pages 448-459, July.
    10. Kai Fischer & Justus Haucap, 2022. "Home advantage in professional soccer and betting market efficiency: The role of spectator crowds," Kyklos, Wiley Blackwell, vol. 75(2), pages 294-316, May.
    11. David Winkelmann & Christian Deutscher & Marius Ötting, 2021. "Bookmakers’ mispricing of the disappeared home advantage in the German Bundesliga after the COVID-19 break," Applied Economics, Taylor & Francis Journals, vol. 53(26), pages 3054-3064, June.
    12. Fischer, Kai & Haucap, Justus, 2020. "Betting market efficiency in the presence of unfamiliar shocks: The case of ghost games during the COVID-19 pandemic," DICE Discussion Papers 349, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
    13. Andrew Grant & Anastasios Oikonomidis & Alistair C. Bruce & Johnnie E. V. Johnson, 2018. "New entry, strategic diversity and efficiency in soccer betting markets: the creation and suppression of arbitrage opportunities," The European Journal of Finance, Taylor & Francis Journals, vol. 24(18), pages 1799-1816, December.
    14. Shank, Corey A., 2022. "Information asymmetry in the NFL gambling market: Inside information versus informed bettors," Journal of Behavioral and Experimental Finance, Elsevier, vol. 36(C).
    15. Luca De Angelis & J. James Reade, 2023. "Home advantage and mispricing in indoor sports’ ghost games: the case of European basketball," Annals of Operations Research, Springer, vol. 325(1), pages 391-418, June.
    16. Sebastian Braun & Michael Kvasnicka, 2013. "National Sentiment and Economic Behavior," Journal of Sports Economics, , vol. 14(1), pages 45-64, February.

    More about this item

    Keywords

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    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading

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