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Sentimental Preferences and the Organizational Regime of Betting Markets

Author

Listed:
  • Egon Franck

    (Institute for Strategy and Business Economics, University of Zurich)

  • Erwin Verbeek

    (Institute for Strategy and Business Economics, University of Zurich)

  • Stephan Nuesch

    (Institute for Strategy and Business Economics, University of Zurich)

Abstract

We analyze the price impact of sentimental bettor preferences within a bookmaker betting market. Our model demonstrates that, under reasonable assumptions about the nature of demand in a market with strong competition, the bookmaker will offer lower prices for bets with comparatively stronger demand. Using a sample of more than 16,000 English soccer matches we find evidence that more favorable odds are extended to bets on more popular clubs and that this effect is amplified on weekends when sentimental bettors face lower opportunity costs to wager. Our findings help to explain why the market for sports gambling operates as a hybrid structure with bookmakers able to attract a considerable share of the betting volume although identical contracts are traded on exchange markets at lower costs; the organizational design of a quote-driven market enables the dealer to take advantage of sentimental bettor preferences.

Suggested Citation

  • Egon Franck & Erwin Verbeek & Stephan Nuesch, 2008. "Sentimental Preferences and the Organizational Regime of Betting Markets," Working Papers 0089, University of Zurich, Institute for Strategy and Business Economics (ISU), revised 2010.
  • Handle: RePEc:iso:wpaper:0089
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    References listed on IDEAS

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    Cited by:

    1. Luca De Angelis & J. James Reade, 2022. "Home advantage and mispricing in indoor sports’ ghost games: the case of European basketball," Economics Discussion Papers em-dp2022-01, Department of Economics, University of Reading.
    2. Braun, Sebastian & Kvasnicka, Michael, 2013. "National Sentiment and Economic Behavior: Evidence From Online Betting on European Football," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 45-64.
    3. Kai Fischer & Justus Haucap, 2022. "Home advantage in professional soccer and betting market efficiency: The role of spectator crowds," Kyklos, Wiley Blackwell, vol. 75(2), pages 294-316, May.
    4. Franck, Egon & Verbeek, Erwin & Nüesch, Stephan, 2010. "Prediction accuracy of different market structures -- bookmakers versus a betting exchange," International Journal of Forecasting, Elsevier, vol. 26(3), pages 448-459, July.
    5. Sebastian Braun & Michael Kvasnicka, 2013. "National Sentiment and Economic Behavior," Journal of Sports Economics, , vol. 14(1), pages 45-64, February.

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    More about this item

    Keywords

    betting; market structure; sentiment; price elasticity;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading

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