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Cooperation as an Imperative Link in Upholding Sturdy Business Relations

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  • Vipul Chalotra

Abstract

Cooperation is an association of business partners, formed to assist each other in both good and bad times and is regarded as the apex silent body that assists the partners in dealing with contemporary business issues. This article explores the implications of cooperation among 44 owners/managers of small-scale industries (SSIs), 74 wholesalers and 120 retailers in the district of Udhampur in the state of Jammu and Kashmir (J&K). A primary survey was conducted to gather data which, after being properly sanitized, were validated through factor analysis. The data, thereafter, were analyzed using multivariate tools for drawing meaningful conclusions. The results of hierarchal regression model and analysis of variance (ANOVA) revealed that cooperation enhances effectiveness and efficiency, promotes shared goals and values, promotes honesty and openness and endorses acquiescence between business parties in order to enhance business relationships. Further, it was observed that managers with different qualifications significantly differ with regard to formulating sturdy cooperative business relationships, whereas managers with different work experience do not differ significantly with regard to cooperative relations. The study reveals that cooperation in business leads to business growth and profitability.

Suggested Citation

  • Vipul Chalotra, 2016. "Cooperation as an Imperative Link in Upholding Sturdy Business Relations," Global Business Review, International Management Institute, vol. 17(3), pages 712-729, June.
    • Handle: RePEc:sae:globus:v:17:y:2016:i:3:p:712-729
    DOI: 10.1177/0972150916630848
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