IDEAS home Printed from https://ideas.repec.org/a/sae/globus/v15y2014i4p747-765.html
   My bibliography  Save this article

Relationship Dynamics in the Pineapple Supply Chain: Empirical Evidence from the Garo Hills of Meghalaya

Author

Listed:
  • Deepak Bhagat

    (Deepak Bhagat is Assistant Professor, Department of Management, North Eastern Hill University, Tura Campus, Tura, Meghalaya 794002. E-mail: dip19bhagat@gmail.com)

  • U.R. Dhar

    (U.R. Dhar is Dean (Academic), Royal School of Business, Royal Group of Institutions, Guwahati, Assam. E-mail: ur.dhar@rgi.edu.in)

Abstract

Though early research in supply chain management focused mostly on transactional exchange, recent studies have shown a shift in focus from transactional to relational exchange. The research studies in traditional agricultural supply chains also followed a similar pattern. As a result, very little empirical information is available on the factors that affect the quality of the relationship between the supply chain players (partners) in the traditional agriculture supply chains. The focus of early research was mainly on the economics of channels and the structure of social relations within the chain members was somewhat ignored. This research study aims at studying the relationship dynamics in supply chain of pineapple in Garo hills of Meghalaya (India) from a smallholder’s perspective. Although the study began with 270 small growers to identify pineapple supply chains of the study area, the final study (relationship analysis) was limited to 167 small growers who sell to wholesalers. Factor analysis followed by regression analysis was conducted to identify and analyze the principal factors expressing relationships in pineapple supply chain. The study finds that cooperation, trust and a caring attitude from wholesaler influence the satisfaction of smallholder pineapple growers in a positive way. However, power dependence and the opportunistic behaviour of the wholesaler affects the satisfaction of smallholder pineapple farmers in a negative way.

Suggested Citation

  • Deepak Bhagat & U.R. Dhar, 2014. "Relationship Dynamics in the Pineapple Supply Chain: Empirical Evidence from the Garo Hills of Meghalaya," Global Business Review, International Management Institute, vol. 15(4), pages 747-765, December.
  • Handle: RePEc:sae:globus:v:15:y:2014:i:4:p:747-765
    DOI: 10.1177/0972150914543410
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972150914543410
    Download Restriction: no

    File URL: https://libkey.io/10.1177/0972150914543410?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mighell, Ronald L. & Jones, Lawrence A., 1963. "Vertical Coordination in Agriculture," Agricultural Economic Reports 307164, United States Department of Agriculture, Economic Research Service.
    2. Zhang, Xiaoyong & Hu, Dinghuan, 2009. "Contracts, trust and market environment in farmer-buyer relationships," 2009 Conference, August 16-22, 2009, Beijing, China 49925, International Association of Agricultural Economists.
    3. Beamon, Benita M., 1998. "Supply chain design and analysis:: Models and methods," International Journal of Production Economics, Elsevier, vol. 55(3), pages 281-294, August.
    4. J. Carlos Jarillo, 1990. "Comments on ‘transaction costs and networks’," Strategic Management Journal, Wiley Blackwell, vol. 11(6), pages 497-499, October.
    5. Anoop Madhok, 1995. "Revisiting Multinational firm's Tolerance for Joint Ventures: A Trust-Based approach," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 26(1), pages 117-137, March.
    6. M. den Ouden & Aalt A. Dijkhuizen & Ruud B.M. Huirne & Peter J.P. Zuurbier, 1996. "Vertical cooperation in agricultural production-marketing chains, with special reference to product differentiation in pork," Agribusiness, John Wiley & Sons, Ltd., vol. 12(3), pages 277-290.
    7. Engelseth, Per & Karlsen, Anniken, 2008. "A Provisional Framework for Studying Information Connectivity in Food Networks," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49844, European Association of Agricultural Economists.
    8. Peter J. Barry & Sonka Steven T. & Kaouthar Lajili, 1992. "Vertical Coordination, Financial Structure, and the Changing Theory of the Firm," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 74(5), pages 1219-1225.
    9. Darroch, Mark A.G. & Mushayanyama, T., 2006. "Improving working relationships for smallholder farmers in formal organic crop supply chains: Evidence from KwaZulu-Natal, South Africa," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 45(3), pages 1-22, September.
    10. Leat, Philip M.K. & Revoredo-Giha, Cesar, 2008. "Enhancing the integration of agri-food supply chains: theoretical issues and practical challenges in the UK malting barley supply chain," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44068, European Association of Agricultural Economists.
    11. Fischer, Christian & Hartmann, Monika & Reynolds, Nikolai & Leat, Philip M.K. & Revoredo-Giha, Cesar & Henchion, Maeve M. & Gracia, Azucena, 2008. "Agri-food chain relationships in Europe – empirical evidence and implications for sector competitiveness," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44265, European Association of Agricultural Economists.
    12. Masuku, Micah B. & Kirsten, Johann F. & Owen, R., 2007. "A Conceptual Analysis of Relational Contracts in Agribusiness Supply Chains: The Case of the Sugar Industry in Swaziland," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 46(1), pages 1-22, March.
    13. Gereffi, Gary, 1999. "International trade and industrial upgrading in the apparel commodity chain," Journal of International Economics, Elsevier, vol. 48(1), pages 37-70, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fertő, Imre, 1996. "A vertikális koordináció a mezőgazdaságban [Vertical coordination in agriculture]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(11), pages 957-971.
    2. Malorgio, Giulio & Camanzi, Luca & Grazia, Cristina, 2012. "Supply chain relationships and quality certification schemes: a case study in fisheries," Politica Agricola Internazionale - International Agricultural Policy, Edizioni L'Informatore Agrario, vol. 2012(1), pages 1-18, August.
    3. Moyer-Lee, Jason & Prowse, Martin, 2012. "How traceability is restructuring Malawi’s tobacco industry," IOB Working Papers 2012.05, Universiteit Antwerpen, Institute of Development Policy (IOB).
    4. Sameer Vaidya, 2018. "Relationship of Age to Trust, Commitment,and Learning in International Joint Ventures," Proceedings of the 7th International RAIS Conference, February 19-20, 2018 001, Research Association for Interdisciplinary Studies.
    5. Valeria Costantini & Francesco Crespi & Giovanni Marin & Elena Paglialunga, 2016. "Eco-innovation, sustainable supply chains and environmental performance in European industries," LEM Papers Series 2016/19, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
    6. Epede, Mesumbe Bianca & Wang, Daoping, 2022. "Global value chain linkages: An integrative review of the opportunities and challenges for SMEs in developing countries," International Business Review, Elsevier, vol. 31(5).
    7. Jan Fagerberg & Bengt-Åke Lundvall & Martin Srholec, 2018. "Global Value Chains, National Innovation Systems and Economic Development," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 30(3), pages 533-556, July.
    8. Wei ZHAO & Rigas ARVANITIS, 2008. "L’INeGAL DeVELOPPEMENT INDUSTRIEL DE LA CHINE : CAPACITeS D’INNOVATION ET COEXISTENCE DE DIFFeRENTS MODES D’APPRENTISSAGE TECHNOLOGIQUE," Region et Developpement, Region et Developpement, LEAD, Universite du Sud - Toulon Var, vol. 28, pages 61-85.
    9. Unterschultz, James R., 2000. "New Instruments For Co-Ordination And Risk Sharing Within The Canadian Beef Industry," Project Report Series 24046, University of Alberta, Department of Resource Economics and Environmental Sociology.
    10. Mulvaney, Dustin & Krupnik, Timothy J., 2014. "Zero-tolerance for genetic pollution: Rice farming, pharm rice, and the risks of coexistence in California," Food Policy, Elsevier, vol. 45(C), pages 125-131.
    11. Christel Lane & Jocelyn Probert, 2004. "Between The Global And The Local: A Comparison Of The British And German Clothing Industry," Working Papers wp283, Centre for Business Research, University of Cambridge.
    12. Thorpe, Andy & Bennett, Elizabeth, 2004. "Market-Driven International Fish Supply Chains: The Case of Nile Perch from Africa's Lake Victoria," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(4), pages 1-18.
    13. Roberta Rabellotti & Alessia Amighini, 2003. "The effect of globalisation on industrial districts in Italy: evidence from the footwear sector," ERSA conference papers ersa03p500, European Regional Science Association.
    14. Fredy Cepeda-Lopez & Fredy Gamboa-Estrada & Carlos Leon-Rincón & Hernán Rincon-Castro, 2022. "Colombian Liberalization and Integration into World Trade Markets: Much Ado about Nothing," Revista de Economía del Rosario, Universidad del Rosario, vol. 25(2), pages 1-44, December.
    15. Meenu Tewari & C. Veeramani, 2016. "Network Trade and Development: What Do Patterns of Vertically Specialized Trade in ASEAN Tell Us About India’s Place in Asian Production Networks?," Global Economy Journal (GEJ), World Scientific Publishing Co. Pte. Ltd., vol. 16(2), pages 349-388, June.
    16. Prema-chandra Athukorala & Raveen Ekanayake, 2014. "Repositioning in the Global Apparel Value Chain in the Post-MFA Era: Strategic Issues and Evidence from Sri Lanka," Departmental Working Papers 2014-17, The Australian National University, Arndt-Corden Department of Economics.
    17. Idris, Nurjihan & Arshad, Fatimah Mohamed & Radam, Alias & Ali, Noor Azman, 2009. "Construct validation of supply chain management in cooperative," MPRA Paper 19483, University Library of Munich, Germany.
    18. Gideon Ndubuisi & Solomon Owusu, 2021. "How important is GVC participation to export upgrading?," The World Economy, Wiley Blackwell, vol. 44(10), pages 2887-2908, October.
    19. Nicholas A. Phelps & Andrew Wood, 2018. "Promoting the global economy: The uneven development of the location consulting industry," Environment and Planning A, , vol. 50(6), pages 1336-1354, September.
    20. Hamilton-Hart, Natasha & Stringer, Christina, 2016. "Upgrading and exploitation in the fishing industry: Contributions of value chain analysis," Marine Policy, Elsevier, vol. 63(C), pages 166-171.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:globus:v:15:y:2014:i:4:p:747-765. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.imi.edu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.