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When to Choose Gen Alpha, Gen Z, Millennials, Gen X, and Boomers as Respondents? A Special Reference to India

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  • Sudhir Rana

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  • Sudhir Rana, 2026. "When to Choose Gen Alpha, Gen Z, Millennials, Gen X, and Boomers as Respondents? A Special Reference to India," FIIB Business Review, , vol. 15(1), pages 7-10, January.
    • Handle: RePEc:sae:fbbsrw:v:15:y:2026:i:1:p:7-10
    DOI: 10.1177/23197145251407427
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    References listed on IDEAS

    as
    1. Pichler, Shaun & Kohli, Chiranjeev & Granitz, Neil, 2021. "DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation," Business Horizons, Elsevier, vol. 64(5), pages 599-610.
    2. repec:nas:journl:v:115:y:2018:p:12441-12446 is not listed on IDEAS
    3. Clougherty, Joseph A. & Duso, Tomaso & Muck, Johannes, 2016. "Correcting for Self-selection Based Endogeneity in Management Research: Review, Recommendations and Simulations," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 19, pages 286-347.
    4. Stewart, Jeanine S. & Oliver, Elizabeth Goad & Cravens, Karen S. & Oishi, Shigehiro, 2017. "Managing millennials: Embracing generational differences," Business Horizons, Elsevier, vol. 60(1), pages 45-54.
    Full references (including those not matched with items on IDEAS)

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