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Willingness-to-Pay Estimation with Mixed Logit Models: Some New Evidence

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  • Mauricio Sillano
  • Juan de Dios Ortúzar

Abstract

Mixed-logit models are currently the state of the art in discrete-choice modelling, and their estimation in various forms (in particular, mixing revealed-preference and stated-preference data) is becoming increasingly popular. Although the theory behind these models is fairly simple, the practical problems associated with their estimation with empirical data are still relatively unknown and certainly not solved to everybody's satisfaction. In this paper we use a stated-preference dataset—previously used to derive willingness to pay for reduction in atmospheric pollution and subjective values of time—to estimate random parameter mixed logit models with different estimation methods. We use our results to discuss in some depth the problems associated with the derivation of willingness to pay with this class of models.

Suggested Citation

  • Mauricio Sillano & Juan de Dios Ortúzar, 2005. "Willingness-to-Pay Estimation with Mixed Logit Models: Some New Evidence," Environment and Planning A, , vol. 37(3), pages 525-550, March.
    • Handle: RePEc:sae:envira:v:37:y:2005:i:3:p:525-550
    DOI: 10.1068/a36137
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    References listed on IDEAS

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    1. Bhat, Chandra R., 2001. "Quasi-random maximum simulated likelihood estimation of the mixed multinomial logit model," Transportation Research Part B: Methodological, Elsevier, vol. 35(7), pages 677-693, August.
    2. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, September.
    3. Lahiri, Kajal & Gao, Jian, 2002. "Bayesian analysis of nested logit model by Markov chain Monte Carlo," Journal of Econometrics, Elsevier, vol. 111(1), pages 103-133, November.
    4. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304, October.
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