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Exploring Entrepreneurial Cognition in Franchisees: A Knowledge–Structure Approach

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  • Kristie W. Seawright
  • Isaac H. Smith
  • Ronald K. Mitchell
  • Richard McClendon

Abstract

Franchisees participate in new business creation uniquely, because, in many respects, the development of their ventures is under the direction of franchisors. In this study, using entrepreneurial scripts, we compare the extent to which franchisee venturing is similar to and/or distinct from individual–based entrepreneurship in nonfranchise new ventures. We therefore examined the entrepreneurial scripts of individuals in a purposeful sample of 54 franchisees compared to two counterpart groups: 54 independent entrepreneurs and 94 managers (neither franchisee nor entrepreneur). Using MANCOVA and follow–up tests we find that franchisees are less like entrepreneurs and more similar to nonentrepreneur managers.

Suggested Citation

  • Kristie W. Seawright & Isaac H. Smith & Ronald K. Mitchell & Richard McClendon, 2013. "Exploring Entrepreneurial Cognition in Franchisees: A Knowledge–Structure Approach," Entrepreneurship Theory and Practice, , vol. 37(2), pages 201-227, March.
    • Handle: RePEc:sae:entthe:v:37:y:2013:i:2:p:201-227
    DOI: 10.1111/j.1540-6520.2011.00467.x
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    3. Darden, Bryan B. & Kellermanns, Franz W. & Best, Emma L., 2022. "Entrepreneurial fear of failure: Transgender versus cis-gender entrepreneurs," Journal of Business Venturing Insights, Elsevier, vol. 18(C).

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