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Greenwashing and its Impact on Slovak Consumers

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  • Margaréta Nadányiová

Abstract

Greenwashing represents a barrier to economic development because people become more sceptical of environmental initiatives. It uses time and resources that could be better spent with a greater regard for the environment. The principle of greenwashing involves companies trying to give the impression that they do more for the environment than they actually do. This paper deals with the characteristics of greenwashing, defines different types of greenwashing, looks at the sins of greenwashing and introduces the Greenwashing Index. An integral part of this paper is an evaluation of a market survey into the impact of greenwashing on Slovak consumers. On the basis of the results of the survey, measures are put forward to eliminate the negative effects of greenwashing on (not only) Slovak consumers.

Suggested Citation

  • Margaréta Nadányiová, 2016. "Greenwashing and its Impact on Slovak Consumers," Littera Scripta, VSTE, vol. 9(2), pages 68-78, May.
    • Handle: RePEc:rsg:littra:2016-017
    DOI: 10.36708/LS.2016.I02.005
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    References listed on IDEAS

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    1. Gergely Nyilasy & Harsha Gangadharbatla & Angela Paladino, 2014. "Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions," Journal of Business Ethics, Springer, vol. 125(4), pages 693-707, December.
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