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B2C E-Commerce Adoption among Elders in Greece

Author

Listed:
  • Irena Atanasova

    (South-West University "Neofit Rilski", Bulgaria)

  • Vasileios Gerakis

    (South-West University “Neofit Rilski†, Bulgaria)

Abstract

The use of e-commerce has a lot of potential to make the lives of older people better. It could give them power, the ability to manage and control their finances, lower care costs, and make them less reliant on others, so they could live on their own. Using a questionnaire survey, this study looks at whether individual characteristics of older Greek people could affect their adoption of e-commerce. Eight variables that could be linked to adoption: gender, age, marital status, residential status, level of education, experience with information technology, employment status, and income were examined. The results show that age, gender, residential status, education level, employment status, and income all play a big role in how older people shop online. The results of this study help service providers and the government understand how older people's individual characteristics affect online shopping. As a result, this knowledge would help them find and use the right strategies to improve online shopping.

Suggested Citation

  • Irena Atanasova & Vasileios Gerakis, 2023. "B2C E-Commerce Adoption among Elders in Greece," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 25(1), pages 112-124, June.
    • Handle: RePEc:rse:wpaper:v:25:y:2023:i:1:p:112-124
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    E-commerce adoption; older people; Greece; individual characteristics;
    All these keywords.

    JEL classification:

    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • R2 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis

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