The Dynamics of Competition in the Internet Search Engine Market
Search engines hold the key to helping consumers access the wealth of information on the web. In this paper, I examine the evolution of and competition in the internet search engine market. I find that while early entrants (Yahoo, Lycos, Excite, Infoseek, and Altavista) still have an advantage, this advantage has been declining significantly over time. The success of a wave of recent new entrants suggests that entry barriers are sill quite low in the internet search engine market.
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