Public Marketing: A Strategic Tool for Social Economy
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References listed on IDEAS
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More about this item
KeywordsSocial economy; social enterprises; public marketing; marketing mix;
- L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
- L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
- L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
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