The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration
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- Kaplan, Andreas, 2014. "European management and European business schools: Insights from the history of business schools," European Management Journal, Elsevier, vol. 32(4), pages 529-534.
- Adriana Grigorescu, & Alina Elena Blalia,, 2010.
"Romanian Public Marketing in Terms of Necessity,Collaboration and Mix,"
Ovidius University Annals, Economic Sciences Series,
Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1049-1054, May.
- Grigorescu, Adriana, 2010. "Romanian public marketing in terms of necessity, collaboration and mix," MPRA Paper 25133, University Library of Munich, Germany.
- Bercea Oana Bianca & Laura Bacali & Elena-Simina Lakatos, 2016. "Public Marketing: A Strategic Tool for Social Economy," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 11(1), pages 13-21, June.
- Pucciarelli, Francesca & Kaplan, Andreas, 2016. "Competition and strategy in higher education: Managing complexity and uncertainty," Business Horizons, Elsevier, vol. 59(3), pages 311-320.
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KeywordsPublic marketing Public administration Social marketing Public management Public sector Not-for-profit marketing;
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