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Premises of the Green Business Strategies

Author

Listed:
  • Carmen Valentina RÃDULESCU

    () (The Bucharest University of Economic Studies, Romania)

  • Ildiko IOAN

    () (The Bucharest University of Economic Studies, Romania)

  • Marian NÃSTASE

    () (The Bucharest University of Economic Studies, Romania)

Abstract

Reducing the anthropogenic pressure on environment is a key priority of the contemporary society that recognizes the urgency of improving the overall environmental performance of economic activities. Progress in this direction greatly depends on enabling synergies between profit making and environmental performance. This situation is captured by the concept of green businesses. The theoretical framework that supports the great potential in this direction is at some extent confirmed by the actual dynamic of green businesses, but this is not resulted yet in a meaningful change in relation with the needs of environmental protection. This is pointing on the need of better understanding the premises that ensure a faster transformation. Based on several case studies there are evaluated some of these premises.

Suggested Citation

  • Carmen Valentina RÃDULESCU & Ildiko IOAN & Marian NÃSTASE, 2016. "Premises of the Green Business Strategies," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(2), pages 108-113, May.
  • Handle: RePEc:rom:rmcimn:v:17:y:2016:i:2:p:108-113
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    References listed on IDEAS

    as
    1. Kuno J.M. Huisman & Peter M. Kort, 2015. "Strategic capacity investment under uncertainty," RAND Journal of Economics, RAND Corporation, vol. 46(2), pages 376-408, June.
    2. Kent Walker & Fang Wan, 2012. "The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications," Journal of Business Ethics, Springer, vol. 109(2), pages 227-242, August.
    3. Salzmann, Oliver & Ionescu-somers, Aileen & Steger, Ulrich, 2005. "The Business Case for Corporate Sustainability:: Literature Review and Research Options," European Management Journal, Elsevier, vol. 23(1), pages 27-36, February.
    4. Maria - Ramona SARBU, 2015. "Globalization And Foreign Direct Investments," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 7(2), pages 324-331, August.
    5. Jonathan A. Batten & Peter G. Szilagyi & Wagner, 2015. "Should emerging market investors buy commodities?," Applied Economics, Taylor & Francis Journals, vol. 47(39), pages 4228-4246, August.
    6. Cristina Circa & Alina Almasan, 2015. "Green Business: A Brief Financial Profile of the Romanian Eco-Industry," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 14(1), pages 5-35, March.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    green business; sustainable development; competitiveness; financial performance.;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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