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Going international versus going global. The Case of the European Steel Pipe SMES


  • Elena-Mãdãlina VÃTÃMÃNESCU

    () (National University of Political Studies and Public Administration, Romania)

  • Florina-Magdalena PÎNZARU

    () (National University of Political Studies and Public Administration, Romania)

  • Andreia-Gabriela ANDREI

    () ("Alexandru Ioan Cuza" University, Romania)

  • Vlad-Andrei ALEXANDRU

    () (S.C. SENAL-COM S.R.L., Romania)


In a world where competitiveness has become the second nature of the business environment, an insight on the organizations’ endeavour to go international seems natural. And yet, most of the times, under the lens of the worldwide researchers and practitioners, corporations have been settled as milestones. In this context, focusing on the small and medium enterprises (SMEs), on the managerial and entrepreneurial micro-universe may generate an alternative perspective on their approach on the international markets versus the global market. Starting from this premise, the paper intends to analyze the business internationalization versus business globalization perspectives assumed by managers of SMEs at present. The distinction between the two approaches is based on a step-bystep touch of the specialized markets versus a straight forward venture into far-away markets with a view to obtain higher profits. The emphasis was laid on 107 European steel pipe SMEs, whose managers responded to a 15-item questionnaire regarding their market strategies and experiences. As the results show, the socio-demographic characteristics of respondents have a considerable impact on their approaches on the issue, the choice for going international or going global relying on the subjects’ age, number of foreign partners, experience on the foreign markets and education field.

Suggested Citation

  • Elena-Mãdãlina VÃTÃMÃNESCU & Florina-Magdalena PÎNZARU & Andreia-Gabriela ANDREI & Vlad-Andrei ALEXANDRU, 2014. "Going international versus going global. The Case of the European Steel Pipe SMES," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(3), pages 360-379, July.
  • Handle: RePEc:rom:rmcimn:v:15:y:2014:i:3:p:360-379

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    References listed on IDEAS

    1. Kenneth Amaeshi & Olufemi Amao, 2009. "Corporate Social Responsibility in Transnational Spaces: Exploring Influences of Varieties of Capitalism on Expressions of Corporate Codes of Conduct in Nigeria," Journal of Business Ethics, Springer, vol. 86(2), pages 225-239, March.
    2. Gurgul, Henryk & Lach, Łukasz, 2014. "Globalization and economic growth: Evidence from two decades of transition in CEE," Economic Modelling, Elsevier, vol. 36(C), pages 99-107.
    3. Sabina Tuca, 2013. "The Evolution Of Economic Globalization During The Current Global Crisis," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 5(4), pages 645-653, December.
    4. Mimi Sheller & John Urry, 2006. "The New Mobilities Paradigm," Environment and Planning A, , vol. 38(2), pages 207-226, February.
    5. repec:jes:wpaper:y:2013:v:5:p:645-653 is not listed on IDEAS
    6. Caligiuri, Paula & Tarique, Ibraiz, 2012. "Dynamic cross-cultural competencies and global leadership effectiveness," Journal of World Business, Elsevier, vol. 47(4), pages 612-622.
    7. Mimi Sheller & John Urry, 2006. "The new mobilities paradigm," Environment and Planning A, Pion Ltd, London, vol. 38(2), pages 207-226, February.
    8. Majocchi Antonio & Zucchella Antonella, 2001. "Internationalization and Performance: findings from a set of Italian SMEs," Economics and Quantitative Methods qf0110, Department of Economics, University of Insubria.
    9. Mika Gabrielsson & V H Manek Kirpalani & Pavlos Dimitratos & Carl Arthur Solberg & Antonella Zucchella, 2008. "Conceptualizations to Advance Born Global Definition," Global Business Review, International Management Institute, vol. 9(1), pages 45-50, June.
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    More about this item


    business internationalization; globalization; SMEs; European steel pipe industry.;

    JEL classification:

    • F2 - International Economics - - International Factor Movements and International Business
    • F5 - International Economics - - International Relations, National Security, and International Political Economy
    • F6 - International Economics - - Economic Impacts of Globalization


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