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Environmental Strategy And Hotel Competitiveness-Evidence From Bra?Ov County

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  • Roxana STEGEREAN
  • AnamariaPETRE
  • Alexandru CHIS

Abstract

The present paper analyses the environmental behavior of hotel establishments located in Bra?ov County in order to determine the potential existence of a relationship between hotels’ proactive environmental strategy and their competitiveness. Also, this study investigates the type of environmental management strategy (reactive or proactive) among different categories of hotels in the region mentioned above. In addition, the paper discusses both conceptual and practical implications at the management level in order to improve hotel operations in terms of environmental protection. Our findings suggest that analyzed hotels from Bra?ov County focus on a proactive environmental strategy and it favors organizational competitiveness.

Suggested Citation

  • Roxana STEGEREAN & AnamariaPETRE & Alexandru CHIS, 2014. "Environmental Strategy And Hotel Competitiveness-Evidence From Bra?Ov County," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(1), pages 590-597, November.
  • Handle: RePEc:rom:mancon:v:8:y:2014:i:1:p:590-597
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    References listed on IDEAS

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    1. Eva Carmona-Moreno & José Céspedes-Lorente & Jerónimo De Burgos-Jiménez, 2004. "Environmental strategies in spanish hotels: contextual factors and performance," The Service Industries Journal, Taylor & Francis Journals, vol. 24(3), pages 101-130, May.
    2. Petra Christmann & Glen Taylor, 2001. "Globalization and the Environment: Determinants of Firm Self-Regulation in China," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(3), pages 439-458, September.
    3. Bulent Menguc & Seigyoung Auh & Lucie Ozanne, 2010. "The Interactive Effect of Internal and External Factors on a Proactive Environmental Strategy and its Influence on a Firm's Performance," Journal of Business Ethics, Springer, vol. 94(2), pages 279-298, June.
    4. Nuttaneeya Torugsa & Wayne O’Donohue & Rob Hecker, 2012. "Capabilities, Proactive CSR and Financial Performance in SMEs: Empirical Evidence from an Australian Manufacturing Industry Sector," Journal of Business Ethics, Springer, vol. 109(4), pages 483-500, September.
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