IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v7y2015i1p41-47.html
   My bibliography  Save this article

Assessing Consumer Preferences for Organic Vegetables: A Case Study in the Mekong Delta, Vietnam

Author

Listed:
  • Huynh Viet Khai

Abstract

An increase in consumer’s demand for environmental and health quality has generated the movement of organic agriculture in terms of high-value products. Understanding consumer preferences is very necessary and important for policy-makers to design appropriate policies promoting and developing organic agriculture. This study employed a dichotomous choice contingent valuation model to analyze consumer’s willingness to pay for organic vegetables in the Mekong Delta, Vietnam. Results indicated that the majority of consumers were interested in organically grown products and willing to pay an average price premium of 59% for organic vegetables. Consumers concerned about health and food safety were more likely to purchase and those who have high household income and education also accepted to buy organic vegetables with higher price than conventional ones.

Suggested Citation

  • Huynh Viet Khai, 2015. "Assessing Consumer Preferences for Organic Vegetables: A Case Study in the Mekong Delta, Vietnam," Information Management and Business Review, AMH International, vol. 7(1), pages 41-47.
  • Handle: RePEc:rnd:arimbr:v:7:y:2015:i:1:p:41-47
    DOI: 10.22610/imbr.v7i1.1137
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/1137/1137
    Download Restriction: no

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/1137
    Download Restriction: no

    File URL: https://libkey.io/10.22610/imbr.v7i1.1137?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Marcus Mergenthaler & Katinka Weinberger & Matin Qaim, 2009. "Consumer Valuation of Food Quality and Food Safety Attributes in Vietnam," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(2), pages 266-283.
    2. Marcus Mergenthaler & Katinka Weinberger & Matin Qaim, 2009. "Consumer Valuation of Food Quality and Food Safety Attributes in Vietnam," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(2), pages 266-283, June.
    3. Richard Carson & Nicholas Flores & Norman Meade, 2001. "Contingent Valuation: Controversies and Evidence," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 19(2), pages 173-210, June.
    4. Rodriguez, Elsa M. & Lacaze, Maria Victoria & Lupin, Beatriz, 2007. "Willingness to pay for organic food in Argentina: Evidence from a consumer survey," 105th Seminar, March 8-10, 2007, Bologna, Italy 7873, European Association of Agricultural Economists.
    5. Gil, Jose Maria & Gracia, Azucena & Sanchez Garcia, Mercedes, 2000. "Market Segmentation And Willingness To Pay For Organic Products In Spain," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(2), pages 1-20.
    6. Timothy C. Haab & Kenneth E. McConnell, 2002. "Valuing Environmental and Natural Resources," Books, Edward Elgar Publishing, number 2427.
    7. W. Michael Hanemann, 1984. "Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 66(3), pages 332-341.
    8. Richard Yao & Pamela Kaval, 2008. "Valuing Biodiversity Enhancement in New Zealand," Working Papers in Economics 08/07, University of Waikato.
    9. Loureiro, Maria L. & Hine, Susan E., 2002. "Discovering Niche Markets: A Comparison Of Consumer Willingness To Pay For Local (Colorado Grown), Organic, And Gmo-Free Products," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(3), pages 1-11, December.
    10. Langford, Ian H. & Bateman, Ian J., 1996. "Elicitation and truncation effects in contingent valuation studies," Ecological Economics, Elsevier, vol. 19(3), pages 265-267, December.
    11. Roitner-Schobesberger, Birgit & Darnhofer, Ika & Somsook, Suthichai & Vogl, Christian R., 2008. "Consumer perceptions of organic foods in Bangkok, Thailand," Food Policy, Elsevier, vol. 33(2), pages 112-121, April.
    12. Krinsky, Itzhak & Robb, A Leslie, 1986. "On Approximating the Statistical Properties of Elasticities," The Review of Economics and Statistics, MIT Press, vol. 68(4), pages 715-719, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nguyen Thuy Trang & Vo Hong Tu & Le Thanh Son & Nguyen Phu Son, 2023. "Is super-intensive shrimp farming more environmentally friendly? an application of material balance principle in the Mekong Delta," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(3), pages 2670-2687, March.
    2. Huynh Viet Khai & Tran Thi Thu Duyen & Huynh Thi Dan Xuan, 2018. "The Demand of Urban Consumers for Safe Pork in the Vietnamese Mekong Delta," Journal of Social and Development Sciences, AMH International, vol. 9(3), pages 47-54.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rodríguez, Elsa Mirta M. & Lacaze, María Victoria & Lupín, Beatriz, 2007. "Willingness to pay for organic food in Argentina: evidence from a consumer survey," Nülan. Deposited Documents 1300, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    2. Huynh Viet Khai & Tran Thi Thu Duyen & Huynh Thi Dan Xuan, 2018. "The Demand of Urban Consumers for Safe Pork in the Vietnamese Mekong Delta," Journal of Social and Development Sciences, AMH International, vol. 9(3), pages 47-54.
    3. Paul Mwebaze & Jeff Bennett & Nigel W. Beebe & Gregor J. Devine & Paul Barro, 2018. "Economic Valuation of the Threat Posed by the Establishment of the Asian Tiger Mosquito in Australia," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 71(2), pages 357-379, October.
    4. Idda, Lorenzo & Madau, Fabio A. & Pulina, Pietro, 2008. "The Motivational Profile of Organic Food Consumers: a Survey of Specialized Stores Customers in Italy," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43946, European Association of Agricultural Economists.
    5. Richard Yao & Pamela Kaval, 2008. "Valuing Biodiversity Enhancement in New Zealand," Working Papers in Economics 08/07, University of Waikato.
    6. Chun-Chu Liu & Chu-Wei Chen & Han-Shen Chen, 2019. "Measuring Consumer Preferences and Willingness to Pay for Coffee Certification Labels in Taiwan," Sustainability, MDPI, vol. 11(5), pages 1-13, March.
    7. Cook, David & Davíðsdóttir, Brynhildur & Kristófersson, Daði Már, 2018. "Willingness to pay for the preservation of geothermal areas in Iceland – The contingent valuation studies of Eldvörp and Hverahlíð," Renewable Energy, Elsevier, vol. 116(PA), pages 97-108.
    8. Sardana, Kavita, 2019. "Tourists' Willingness to Pay for Restoration of Traditional Agro-forest Ecosystems Providing Biodiversity: Evidence from India," Ecological Economics, Elsevier, vol. 159(C), pages 362-372.
    9. Lyssenko, Nikita & Martinez-Espineira, Roberto, 2009. "`Been there done that': Disentangling option value effects from user heterogeneity when valuing natural resources with a use component," MPRA Paper 21976, University Library of Munich, Germany, revised 08 Apr 2010.
    10. Kerstin K Zander & Gillian B Ainsworth & Jürgen Meyerhoff & Stephen T Garnett, 2014. "Threatened Bird Valuation in Australia," PLOS ONE, Public Library of Science, vol. 9(6), pages 1-9, June.
    11. Charity, Nabwire Ephamia Juma, 2016. "Economic Analysis Of Consumers’ Awareness And Willingness To Pay For Geographical Indicators And Other Quality Attributes Of Honey In Kenya," Research Theses 265574, Collaborative Masters Program in Agricultural and Applied Economics.
    12. Richard T. Carson & Miko_aj Czajkowski, 2014. "The discrete choice experiment approach to environmental contingent valuation," Chapters, in: Stephane Hess & Andrew Daly (ed.), Handbook of Choice Modelling, chapter 9, pages 202-235, Edward Elgar Publishing.
    13. Owusu, Victor & Owusu, Michael Anifori, 2010. "Measuring Market Potential for Fresh Organic Fruit and Vegetable in Ghana," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 95955, African Association of Agricultural Economists (AAAE).
    14. Lee, Gunwoo & Kim, Soo-Yeob & Lee, Min-Kyu, 2015. "Economic evaluation of vessel traffic service (VTS): A contingent valuation study," Marine Policy, Elsevier, vol. 61(C), pages 149-154.
    15. Norton, Daniel & Hynes, Stephen, 2014. "Valuing the non-market benefits arising from the implementation of the EU Marine Strategy Framework Directive," Ecosystem Services, Elsevier, vol. 10(C), pages 84-96.
    16. Siikamaki, Juha & Layton, David F., 2007. "Discrete choice survey experiments: A comparison using flexible methods," Journal of Environmental Economics and Management, Elsevier, vol. 53(1), pages 122-139, January.
    17. Richard T. Carson, 2011. "Contingent Valuation," Books, Edward Elgar Publishing, number 2489, December.
    18. Ju-Hee Kim & Ga-Eun Kim & Seung-Hoon Yoo, 2018. "A Valuation of the Restoration of Hwangnyongsa Temple in South Korea," Sustainability, MDPI, vol. 10(2), pages 1-7, January.
    19. Gebreegziabher, Z. & Mekonnen, A. & Beyene, A.D. & Hagos, F., 2018. "Valuation of access to irrigation water in rural Ethiopia: application of choice experiment and contingent valuation methods," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277168, International Association of Agricultural Economists.
    20. Gebretsadik, Kidanemariam Abreha & Romstad, Eirik, 2020. "Climate and farmers’ willingness to pay for improved irrigation water supply," World Development Perspectives, Elsevier, vol. 20(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:7:y:2015:i:1:p:41-47. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.