L’effet de stimuli externes et des variables individuelles sur le traitement initial de l’information par le consommateur
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References listed on IDEAS
- Lussier, Denis A & Olshavsky, Richard W, 1979. " Task Complexity and Contingent Processing in Brand Choice," Journal of Consumer Research, Oxford University Press, vol. 6(2), pages 154-165, Se.
- Henry, Walter A, 1980. " The Effect of Information-Processing Ability on Processing Accuracy," Journal of Consumer Research, Oxford University Press, vol. 7(1), pages 42-48, June.
- Russo, J Edward, 1974. " More Information Is Better: A Reevaluation of Jacoby, Speller and Kohn," Journal of Consumer Research, Oxford University Press, vol. 1(3), pages 68-72, December.
- Scammon, Debra L, 1977. " "Information Load" and Consumers," Journal of Consumer Research, Oxford University Press, vol. 4(3), pages 148-155, December.
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