L’effet de stimuli externes et des variables individuelles sur le traitement initial de l’information par le consommateur
The neo-classical economic theory of the consumer behavior defines a utility function in terms of a global number of characteristics a product process or the result of several purchase activities. Every consumer can be in the context of an inefficient consumption function if the choice of the product bought doesn't fit with the state of preferences for the characteristics of this product. Thus, an efficient consumption function requires an adequate level of information that the mechanics of the market performance doesn't guarantee as well as for the consumption function as for the production function.
Volume (Year): 58 (1982)
Issue (Month): 4 (décembre)
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- Scammon, Debra L, 1977. " "Information Load" and Consumers," Journal of Consumer Research, Oxford University Press, vol. 4(3), pages 148-55, December.
- Russo, J Edward, 1974. " More Information Is Better: A Reevaluation of Jacoby, Speller and Kohn," Journal of Consumer Research, Oxford University Press, vol. 1(3), pages 68-72, December.
- Lussier, Denis A & Olshavsky, Richard W, 1979. " Task Complexity and Contingent Processing in Brand Choice," Journal of Consumer Research, Oxford University Press, vol. 6(2), pages 154-65, Se.
- Henry, Walter A, 1980. " The Effect of Information-Processing Ability on Processing Accuracy," Journal of Consumer Research, Oxford University Press, vol. 7(1), pages 42-48, June.
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