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The mediation effect of innovativeness on knowledge application and organizational innovation: Case of Tunisian companies

Author

Listed:
  • Aida Arjoun

    (Faculty of Economics and Management of Sfax, Tunisia)

  • Sami Boudabbous

    (Faculty of Economics and Management of Sfax, Tunisia)

Abstract

Today, the company is becoming more and more aware of the immense power of knowledge, the stakes of which are becoming more and more crucial. However, acquiring, developing and maintaining competitive advantage from internal resources and skills remains the overarching goal for every organization. It is for this reason that it is necessary to put in place a strategic plan for the application of knowledge. This research focuses on the efforts made by companies in terms of knowledge management processes in order to implement innovative solutions. The objective of this research is part of this perspective and aims to examine the relationship between the application of knowledge and organizational innovation by highlighting the mediating effect of innovative capabilities. To determine this relationship, a quantitative method was adopted using a total of 252 Tunisian senior managers. The results of the structural equation analysis reveal the existence of a significant influence of knowledge management on both types of technical and administrative organizational innovation. Key Words:Knowledge application; Knowledge management; Innovativeness; Technical innovation; Administrative innovation

Suggested Citation

  • Aida Arjoun & Sami Boudabbous, 2024. "The mediation effect of innovativeness on knowledge application and organizational innovation: Case of Tunisian companies," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 13(1), pages 121-133, January.
    • Handle: RePEc:rbs:ijbrss:v:13:y:2024:i:1:p:121-133
    DOI: 10.20525/ijrbs.v13i1.3126
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    References listed on IDEAS

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    1. Midgley, David F & Dowling, Grahame R, 1978. "Innovativeness: The Concept and Its Measurement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(4), pages 229-242, March.
    2. Daniel A. Levinthal & James G. March, 1993. "The myopia of learning," Strategic Management Journal, Wiley Blackwell, vol. 14(S2), pages 95-112, December.
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    1. Kagiso Mashego & Nisha Sewdass, 2024. "The effect of innovation management practices in enhancing competitiveness of SME liquor retailers," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 13(9), pages 286-298, December.

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