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The impact of parental financial socialisation on financial attitude of young black African adults in rural and low-income area in South Africa

Author

Listed:
  • Adam Ndou

    (Lecturer, Department of Finance, Risk Management and Banking, University of South Africa, 34 Preller street, Muckleneuk, Pretoria, South Africa)

  • Sam Ngwenya

    (Professor, Department of Finance, Risk Management and Banking, University of South Africa, 34 Preller street, Muckleneuk, Pretoria, South Africa)

Abstract

This study investigated the impact of parental financial socialisation on financial attitude of young black African adults in rural and low-income area in South Africa through quantitative research approach, survey design and self-administered questionnaire. Data was collected from young black African adults in Fetakgomo Tubatse and Intsika Yethu local municipalities, low-income and rural areas in South Africa. Multiple regression analysis was used to test the relationship between parental financial behaviour, parental financial monitoring, parental financial discussion, parental financial communication, and parental financial teaching with financial attitude. The results showed that parental financial communication and parental financial teaching had a significant positive relationship with financial attitude. While parental financial behaviour, parental financial monitoring and parental financial discussion had no significant positive relationship with financial attitude. Therefore, the overall results indicated that parental financial socialisation has no impact on financial attitude of young black African adults in rural and low-income area in South Africa. This study provided recommendations to parents, young black African adults, financial educators, financial services institutions, financial counsellors and the government. Key Words:Young black African adults, Financial attitude, Financial socialisation

Suggested Citation

  • Adam Ndou & Sam Ngwenya, 2022. "The impact of parental financial socialisation on financial attitude of young black African adults in rural and low-income area in South Africa," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(10), pages 171-179, December.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:10:p:171-179
    DOI: 10.20525/ijrbs.v11i10.2202
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    References listed on IDEAS

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    1. Webley, Paul & Nyhus, Ellen K., 2013. "Economic socialization, saving and assets in European young adults," Economics of Education Review, Elsevier, vol. 33(C), pages 19-30.
    2. Grohmann, Antonia & Kouwenberg, Roy & Menkhoff, Lukas, 2015. "Childhood roots of financial literacy," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 114-133.
    3. Bucciol, Alessandro & Veronesi, Marcella, 2014. "Teaching children to save: What is the best strategy for lifetime savings?," Journal of Economic Psychology, Elsevier, vol. 45(C), pages 1-17.
    4. Kamini Rai & Shikha Dua & Miklesh Yadav, 2019. "Association of Financial Attitude, Financial Behaviour and Financial Knowledge Towards Financial Literacy: A Structural Equation Modeling Approach," FIIB Business Review, , vol. 8(1), pages 51-60, March.
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