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Le terroir: un avantage concurrentiel à l'exportation? Le cas des entreprises agro-alimentaires du Languedoc-Roussillon

Listed author(s):
  • Fatiha Fort
  • Jean-Pierre Couderc

[fre] Dans les nouvelles formes de concurrence qui caractérisent aujourd'hui la sphère agro-alimentaire, l'axe stratégique de différenciation par le terroir semble offrir aux PME agro-alimentaires des opportunités nouvelles à explorer. Cet article montre que l'ancrage territorial de ces entreprises en région Languedoc-Roussillon constitue un facteur de développement sur les marchés national et international. L'analyse des résultats d'une enquête menée dans cette région auprès des pme agro-alimentaires met en évidence de meilleures performances à l'export des produits de terroir. Ces résultats tendent à montrer la pertinence des stratégies d'articulation entre production locale et marché global développées par les pme agro-alimentaires. [eng] Soil reference, competitive advantage for export? the case ofagro-food entreprises of Languedoc-Roussillon - In the new forms of competition which characterize the "agro-food" sphere today, the strategic axis of differentiation by the way of the "soil" reference in SMEs (Small and Medium-sized firms) seems to offer new opportunities worth to investigate. We shall show in this article that the territorial anchoring of the food-produce companies of Languedoc Roussillon constitutes a key factor of success for their national and international markets development. The results obtained from a research conducted in the field of agro-food enterprises in Languedoc Roussillon show some evidence of a better performance of exports for products with a 'soil reference'. These findings show the relevance of a strategic coordination between a localization of production and a global market approach developed by agro-food SMEs.

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Article provided by Programme National Persée in its journal Économie rurale.

Volume (Year): 264 (2001)
Issue (Month): 1 ()
Pages: 46-59

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Handle: RePEc:prs:recoru:ecoru_0013-0559_2001_num_264_1_5256
Note: DOI:10.3406/ecoru.2001.5256
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