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Le terroir: un avantage concurrentiel à l'exportation? Le cas des entreprises agro-alimentaires du Languedoc-Roussillon

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  • Fatiha Fort
  • Jean-Pierre Couderc

Abstract

[fre] Dans les nouvelles formes de concurrence qui caractérisent aujourd'hui la sphère agro-alimentaire, l'axe stratégique de différenciation par le terroir semble offrir aux PME agro-alimentaires des opportunités nouvelles à explorer. Cet article montre que l'ancrage territorial de ces entreprises en région Languedoc-Roussillon constitue un facteur de développement sur les marchés national et international. L'analyse des résultats d'une enquête menée dans cette région auprès des pme agro-alimentaires met en évidence de meilleures performances à l'export des produits de terroir. Ces résultats tendent à montrer la pertinence des stratégies d'articulation entre production locale et marché global développées par les pme agro-alimentaires. [eng] Soil reference, competitive advantage for export? the case ofagro-food entreprises of Languedoc-Roussillon - In the new forms of competition which characterize the "agro-food" sphere today, the strategic axis of differentiation by the way of the "soil" reference in SMEs (Small and Medium-sized firms) seems to offer new opportunities worth to investigate. We shall show in this article that the territorial anchoring of the food-produce companies of Languedoc Roussillon constitutes a key factor of success for their national and international markets development. The results obtained from a research conducted in the field of agro-food enterprises in Languedoc Roussillon show some evidence of a better performance of exports for products with a 'soil reference'. These findings show the relevance of a strategic coordination between a localization of production and a global market approach developed by agro-food SMEs.

Suggested Citation

  • Fatiha Fort & Jean-Pierre Couderc, 2001. "Le terroir: un avantage concurrentiel à l'exportation? Le cas des entreprises agro-alimentaires du Languedoc-Roussillon," Économie rurale, Programme National Persée, vol. 264(1), pages 46-59.
  • Handle: RePEc:prs:recoru:ecoru_0013-0559_2001_num_264_1_5256 Note: DOI:10.3406/ecoru.2001.5256
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    References listed on IDEAS

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    1. Adesina, Akinwumi A. & Djato, Kouakou K., 1997. "Relative efficiency of women as farm managers: Profit function analysis in Cote d'Ivoire," Agricultural Economics, Blackwell, vol. 16(1), pages 47-53, March.
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    4. Adesina, Akinwumi A. & Djato, Kouakou K., 1997. "Relative efficiency of women as farm managers: Profit function analysis in Cote d'Ivoire," Agricultural Economics of Agricultural Economists, International Association of Agricultural Economists, vol. 16(1), March.
    5. Timothy G. Taylor & H. Evan Drummond & Aloisio T. Gomes, 1986. "Agricultural Credit Programs and Production Efficiency: An Analysis of Traditional Farming in Southeastern Minas Gerais, Brazil," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 68(1), pages 110-119.
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    7. P. Duraisamy, 1990. "Technical and Allocative Efficiency of Education in Agricultural Production: A Profit Function Approach," Indian Economic Review, Department of Economics, Delhi School of Economics, vol. 25(1), pages 17-32, January.
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