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Le terroir: un avantage concurrentiel à l'exportation? Le cas des entreprises agro-alimentaires du Languedoc-Roussillon

Author

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  • Fatiha Fort
  • Jean-Pierre Couderc

Abstract

[fre] Dans les nouvelles formes de concurrence qui caractérisent aujourd'hui la sphère agro-alimentaire, l'axe stratégique de différenciation par le terroir semble offrir aux PME agro-alimentaires des opportunités nouvelles à explorer. Cet article montre que l'ancrage territorial de ces entreprises en région Languedoc-Roussillon constitue un facteur de développement sur les marchés national et international. L'analyse des résultats d'une enquête menée dans cette région auprès des pme agro-alimentaires met en évidence de meilleures performances à l'export des produits de terroir. Ces résultats tendent à montrer la pertinence des stratégies d'articulation entre production locale et marché global développées par les pme agro-alimentaires. [eng] Soil reference, competitive advantage for export? the case ofagro-food entreprises of Languedoc-Roussillon - In the new forms of competition which characterize the "agro-food" sphere today, the strategic axis of differentiation by the way of the "soil" reference in SMEs (Small and Medium-sized firms) seems to offer new opportunities worth to investigate. We shall show in this article that the territorial anchoring of the food-produce companies of Languedoc Roussillon constitutes a key factor of success for their national and international markets development. The results obtained from a research conducted in the field of agro-food enterprises in Languedoc Roussillon show some evidence of a better performance of exports for products with a 'soil reference'. These findings show the relevance of a strategic coordination between a localization of production and a global market approach developed by agro-food SMEs.

Suggested Citation

  • Fatiha Fort & Jean-Pierre Couderc, 2001. "Le terroir: un avantage concurrentiel à l'exportation? Le cas des entreprises agro-alimentaires du Languedoc-Roussillon," Économie rurale, Programme National Persée, vol. 264(1), pages 46-59.
    • Handle: RePEc:prs:recoru:ecoru_0013-0559_2001_num_264_1_5256
    DOI: 10.3406/ecoru.2001.5256
    Note: DOI:10.3406/ecoru.2001.5256
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    1. Andrea Bonaccorsi, 1992. "On the Relationship Between Firm Size and Export Intensity," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(4), pages 605-635, December.
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    3. Sylvie Scherrer, 1998. "La taille des entreprises détermine-t-elle à elle seule leur comportement d'exportation ?," Économie et Statistique, Programme National Persée, vol. 319(1), pages 163-178.
    4. Jean-Luc Bricout, 1991. "Exporter : une question de taille," Économie et Statistique, Programme National Persée, vol. 244(1), pages 25-33.
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