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Le terroir: un avantage concurrentiel à l'exportation? Le cas des entreprises agro-alimentaires du Languedoc-Roussillon

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  • Fort, Fatiha
  • Couderc, Jean-Pierre

Abstract

In the new forms of competition which characterize the "agro-food" sphere today, the strategic axis of differentiation by the way of the "soil" reference in SMEs (Small and Medium-sized firms) seems to offer new opportunities worth to investigate. We shall show in this article that the territorial anchoring of the food-produce companies of Languedoc Roussillon constitutes a key factor of success for their national and international markets development. The results obtained from a research conducted in the field of agro-food enterprises in Languedoc Roussillon show some evidence of a better performance of exports for products with a 'soil reference'. These findings show the relevance of a strategic coordination between a localization of production and a global market approach developed by agro-food SMEs.

Suggested Citation

  • Fort, Fatiha & Couderc, Jean-Pierre, 2001. "Le terroir: un avantage concurrentiel à l'exportation? Le cas des entreprises agro-alimentaires du Languedoc-Roussillon," Économie rurale, French Society of Rural Economics (SFER Société Française d'Economie Rurale), vol. 264.
    • Handle: RePEc:ags:ersfer:355080
    DOI: 10.22004/ag.econ.355080
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    References listed on IDEAS

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    1. Jean-Marc de Leersnyder, 1997. "Marketing international," Post-Print hal-00688847, HAL.
    2. Sylvie Scherrer, 1998. "La taille des entreprises détermine-t-elle à elle seule leur comportement d'exportation ?," Économie et Statistique, Programme National Persée, vol. 319(1), pages 163-178.
    3. Jean-Luc Bricout, 1991. "Exporter : une question de taille," Économie et Statistique, Programme National Persée, vol. 244(1), pages 25-33.
    4. Andrea Bonaccorsi, 1992. "On the Relationship Between Firm Size and Export Intensity," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(4), pages 605-635, December.
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