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The sharing economy in the hospitality sector: The role of social interaction, social presence, and reciprocity in eliciting satisfaction and continuance behavior

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  • Linda Heejung Lho

    (Sejong University)

  • Wei Quan

    (Sejong University)

  • Jongsik Yu

    (Cheongju University)

  • Heesup Han

    (Sejong University)

Abstract

The sharing economy is still transforming the hospitality industry at an exponential speed. The idea of acquiring goods and services through a collaborative approach is becoming a significant part of the world’s overall economy. Many use platforms and social media channels to make purchase decisions while communicating with others. This study, therefore, investigates the socialization factors and values of the sharing economy as driving forces of the rapid growth of the hospitality businesses related to sharing economy. The study also assesses their influence on satisfaction and continuance behavior and explores the role of reciprocity and perceived risk by applying the value-based adoption theory. Using mixed methods, the present research identifies the crucial attributes and validates the proposed theoretical framework. Our findings provide valuable insights for hospitality businesses participating in the sharing economy.

Suggested Citation

  • Linda Heejung Lho & Wei Quan & Jongsik Yu & Heesup Han, 2022. "The sharing economy in the hospitality sector: The role of social interaction, social presence, and reciprocity in eliciting satisfaction and continuance behavior," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-12, December.
    • Handle: RePEc:pal:palcom:v:9:y:2022:i:1:d:10.1057_s41599-022-01379-y
    DOI: 10.1057/s41599-022-01379-y
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    1. Esther Sii Wei Ling & Bee-Lia Chua & Heesup Han, 2023. "In search of a reciprocal relationship in dessert cafés: linking customer perceived innovativeness to value co-creation behavior," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.

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