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Availability control under online reviews in hospitality

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  • C. I. Chiang

    (Hsuan Chuang University)

Abstract

This study explored how a hotel can appropriately decide what product set to offer in a sale period based on consumers’ choice preferences and the behavior of referencing online ratings. This study referred to the choice-based deterministic linear programming model and collected the data from the Hsuan Chuang University’s affiliated hotel, Yun Lai Hotel, to determine how a hotel should offer the product set in the planning period. The findings showed that (i) all product items should be offered in the sale period when there are plenty of vacant rooms in a hotel; (ii) in the circumstance of a low occupancy rate, a hotel should offer all product items; (iii) in the high occupancy rate situation, a hotel should offer all product items with lower expected revenue in the whole sale period, but provide products items with higher expected revenue in the partial sale period.

Suggested Citation

  • C. I. Chiang, 2023. "Availability control under online reviews in hospitality," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(5), pages 385-398, October.
    • Handle: RePEc:pal:jorapm:v:22:y:2023:i:5:d:10.1057_s41272-022-00412-8
    DOI: 10.1057/s41272-022-00412-8
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    References listed on IDEAS

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