Brands as activists: The Oatly case
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DOI: 10.1057/s41262-020-00199-2
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Cited by:
- Bajde, Domen & Chelekis, Jessica & van Dalen, Arjen, 2022. "The megamarketing of microfinance: Developing and maintaining an industry aura of virtue," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 134-155.
- Mirzaei, Abas & Wilkie, Dean C. & Siuki, Helen, 2022. "Woke brand activism authenticity or the lack of it," Journal of Business Research, Elsevier, vol. 139(C), pages 1-12.
- Alessandra Bertolini & Francesca Conte & Alfonso Siano & Fabiola Marongiu, 2023. "Digital Communication of Conscientious Brands: Case Studies," Sustainability, MDPI, vol. 15(21), pages 1-23, October.
- Shaun M. Powell, 2020. "Journal of Brand Management: year end review 2020," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 623-628, November.
- Listia Rini & Joachim J. Schouteten & Ilona Faber & Kai-Brit Bechtold & Federico J. A. Perez-Cueto & Xavier Gellynck & Hans De Steur, 2022. "Identifying the Key Success Factors of Plant-Based Food Brands in Europe," Sustainability, MDPI, vol. 15(1), pages 1-15, December.
- Steven Chen, 2023. "A counterinsurgent (COIN) framework to defend against consumer activists," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 275-301, July.
- Siano, Alfonso & Vollero, Agostino & Bertolini, Alessandra, 2022. "From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives," Journal of Business Research, Elsevier, vol. 152(C), pages 372-386.
- Sergio Rivaroli & Roberta Spadoni & Ilenia Bregoli, 2022. "What Grounds Our Loyalty towards “Authentic Brand Activism” of a Sustainable Food Brand?," Sustainability, MDPI, vol. 14(12), pages 1-12, June.
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Keywords
Activism; Branding; Food; Beverages; Positioning; Sustainability;All these keywords.
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