IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v43y2016i4p497-508..html
   My bibliography  Save this article

A Tutorial in Consumer Research: Process Theorization in Cultural Consumer Research

Author

Listed:
  • Markus Giesler
  • Craig J. Thompson

Abstract

How do researchers studying the cultural aspects of consumption theorize change? We propose four analytical workbench modes of process theorization in combination with nine genres of process-oriented consumer research, each presenting a distinctive combination of assumptions about the nature of change in market and consumption systems and consumers’ role in these processes. Through this framework, we provide consumer researchers with a useful interpretive tool kit for deriving a process-oriented theorization from the unwieldy complexity of longitudinal data.

Suggested Citation

  • Markus Giesler & Craig J. Thompson, 2016. "A Tutorial in Consumer Research: Process Theorization in Cultural Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(4), pages 497-508.
    • Handle: RePEc:oup:jconrs:v:43:y:2016:i:4:p:497-508.
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1093/jcr/ucw047
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Christian H. Koch, 2020. "Brands as activists: The Oatly case," Journal of Brand Management, Palgrave Macmillan, vol. 27(5), pages 593-606, September.
    2. repec:oup:jconrs:v:49:y:2023:i:5:p:762-785. is not listed on IDEAS
    3. Melissa Archpru Akaka & Hope Jensen Schau, 2019. "Value creation in consumption journeys: recursive reflexivity and practice continuity," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 499-515, May.
    4. Katja H Brunk & Markus Giesler & Benjamin J Hartmann & Darren DahlEditor & Craig ThompsonAssociate Editor, 2018. "Creating a Consumable Past: How Memory Making Shapes Marketization," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(6), pages 1325-1342.
    5. Christian H. Koch, 0. "Brands as activists: The Oatly case," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-14.
    6. Jack Coffin & Andreas Chatzidakis, 2021. "The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 40-59, June.
    7. Gruber, Mario, 2020. "An evolutionary perspective on adoption-diffusion theory," Journal of Business Research, Elsevier, vol. 116(C), pages 535-541.
    8. Shree, Deep & Kumar Singh, Rajesh & Paul, Justin & Hao, Andy & Xu, Shichun, 2021. "Digital platforms for business-to-business markets: A systematic review and future research agenda," Journal of Business Research, Elsevier, vol. 137(C), pages 354-365.
    9. Carole Couper & A. Rebecca Reuber & Shameen Prashantham, 2020. "Lost that lovin’ feeling: The erosion of trust between small, high-distance partners," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(3), pages 326-352, April.
    10. Birgit Teufer & Sonja Grabner‐Kräuter, 2023. "How consumer networks contribute to sustainable mindful consumption and well‐being," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 757-784, April.
    11. Perez-Cepeda, Maximiliano & Arias-Bolzmann, Leopoldo G., 2022. "Sociocultural factors during COVID-19 pandemic: Information consumption on Twitter," Journal of Business Research, Elsevier, vol. 140(C), pages 384-393.
    12. Zanette, Maria Carolina & Pueschel, Julia & Touzani, Mourad, 2022. "Re-arranging dressing practices: The role of objects in spreading ugly luxury," Journal of Business Research, Elsevier, vol. 145(C), pages 784-800.
    13. Ghaffari, Mahsa & Jafari, Aliakbar & Sandikci, Ozlem, 2019. "The role of mundane and subtle institutional work in market dynamics: A case of fashion clothing market," Journal of Business Research, Elsevier, vol. 105(C), pages 434-442.
    14. Zanette, Maria Carolina & Brito, Eliane Pereira Zamith & Fontenelle, Isleide Arruda & de Camargo Heck, Marina, 2021. "Eating one’s own otherness: When producers commercialize their ethnicities," Journal of Business Research, Elsevier, vol. 129(C), pages 134-144.
    15. Perez-Cepeda, Maximiliano & Arias-Bolzmann, Leopoldo G., 2021. "Refugee information consumption on Twitter," Journal of Business Research, Elsevier, vol. 123(C), pages 529-537.
    16. repec:oup:jconrs:v:49:y:2023:i:5:p:904-925. is not listed on IDEAS
    17. Derek Ezell & Victoria Bush & Matthew B. Shaner & Scott Vitell & Jiangang Huang, 2023. "Challenging the Good Life: An Institutional Theoretic Investigation of Consumers’ Transformational Process Toward Sustainable Living," Journal of Business Ethics, Springer, vol. 183(3), pages 783-804, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:43:y:2016:i:4:p:497-508.. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.