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Journal of Brand Management: year end review 2019

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  • Shaun M. Powell

    (University of Wollongong)

Abstract

A selection of key themes and identification of future research avenues from within the Journal of Brand Management during 2019 that included a special issue focused on (1) corporate social responsibility and brands. Three additional themes within the Volume include: (2) brand innovativeness, (3) public sector branding, (4) luxury brand management.

Suggested Citation

  • Shaun M. Powell, 2019. "Journal of Brand Management: year end review 2019," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 615-620, November.
    • Handle: RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00172-8
    DOI: 10.1057/s41262-019-00172-8
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    References listed on IDEAS

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    1. Mona Mrad & Maya F. Farah & Stephanie Haddad, 2019. "From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 567-582, September.
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