Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions
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DOI: 10.1057/s41262-018-0099-z
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Cited by:
- Verena Batt & Matthias Holzer & Manfred Bruhn & Sven Tuzovic, 2021. "Effects of sponsorship quality and quantity on employee brand behavior," Journal of Brand Management, Palgrave Macmillan, vol. 28(5), pages 495-509, September.
- Barbara Del Bosco & Alice Mazzucchelli & Roberto Chierici, 2023. "Firm policies and employees’ participation in conversation about their employer on social media," Italian Journal of Marketing, Springer, vol. 2023(3), pages 301-322, September.
- Sung, Yung-Kun & Hu, Hsin-Hui Sunny, 2021. "The impact of airline internal branding on work outcomes using job satisfaction as a mediator," Journal of Air Transport Management, Elsevier, vol. 94(C).
- Wioleta Kucharska, 2020. "Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model," Sustainability, MDPI, vol. 12(3), pages 1-16, January.
- Shaun M. Powell, 2018. "Journal of Brand Management: year end review 2018," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 494-499, November.
- Maja Konecnik Ruzzier & Katja Terglav & Robert Kase, 2021. "Internal Brand Communication for Transforming Employees into Brand Champions: The Role of Knowledge and Value Congruence," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(SI), pages 9-27.
- Rico Piehler & Michael Schade & Christoph Burmann, 2019. "Employees as a second audience: the effect of external communication on internal brand management outcomes," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 445-460, July.
- David Barros-Arrieta & Ernesto García-Cali, 2021. "Internal branding: conceptualization from a literature review and opportunities for future research," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 133-151, March.
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Keywords
Internal brand management; Employees; Brand understanding; Brand commitment; Brand citizenship behaviour;All these keywords.
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