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Analyzing the analytics: data privacy concerns

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  • Maria Petrescu

    (Nova Southeastern University)

  • Anjala S. Krishen

    (University of Nevada)

Abstract

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Suggested Citation

  • Maria Petrescu & Anjala S. Krishen, 2018. "Analyzing the analytics: data privacy concerns," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(2), pages 41-43, June.
    • Handle: RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0034-x
    DOI: 10.1057/s41270-018-0034-x
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    References listed on IDEAS

    as
    1. Kelly D. Martin & Patrick E. Murphy, 2017. "The role of data privacy in marketing," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 135-155, March.
    2. Peltier, James W. & Milne, George R. & Phelps, Joseph E., 2009. "Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 191-205.
    3. Krishen, Anjala S. & Raschke, Robyn L. & Close, Angeline G. & Kachroo, Pushkin, 2017. "A power-responsibility equilibrium framework for fairness: Understanding consumers' implicit privacy concerns for location-based services," Journal of Business Research, Elsevier, vol. 73(C), pages 20-29.
    4. Weinberg, Bruce D. & Milne, George R. & Andonova, Yana G. & Hajjat, Fatima M., 2015. "Internet of Things: Convenience vs. privacy and secrecy," Business Horizons, Elsevier, vol. 58(6), pages 615-624.
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    Cited by:

    1. Maria Petrescu & Anjala S. Krishen, 2020. "The dilemma of social media algorithms and analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(4), pages 187-188, December.
    2. Bandara, Ruwan & Fernando, Mario & Akter, Shahriar, 2020. "Explicating the privacy paradox: A qualitative inquiry of online shopping consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    3. Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020. "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 629-647, September.
    4. Shankardass, Ketan & Robertson, Colin & Shaughnessy, Krystelle & Sykora, Martin & Feick, Rob, 2019. "A unified ecological framework for studying effects of digital places on well-being," Social Science & Medicine, Elsevier, vol. 227(C), pages 119-127.

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