Who searches where? A new car buyer study
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DOI: 10.1057/s41270-018-0033-y
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- Dargahi, Rambod & Namin, Aidin & Ketron, Seth C. & Saint Clair, Julian K., 2021. "Is self-knowledge the ultimate prize? A quantitative analysis of participation choice in online ideation crowdsourcing contests," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
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Keywords
Consumer search; Segmentation; Automobiles; Demographics; Latent class analysis; The Internet;All these keywords.
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