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Toward a ‘New Normal’? Tourist Preferences Impact on Hospitality Industry Competitiveness

Author

Listed:
  • Maria Teresa Cuomo

    (University of Salerno)

  • Debora Tortora

    (University of Milan ‘Bicocca’)

  • Alessandro Danovi

    (University of Bergamo)

  • Giuseppe Festa

    (University of Salerno)

  • Gerardino Metallo

    (University of Salerno)

Abstract

The recent outbreak of novel coronavirus (Covid-19) has led to a global panic due to its fatal nature which has harshly impacted the tourist sector and on the place reputation in general. This study aims to compare the factors that develop tourist preferences in terms of (i) what drives the favorability of tourist preferences? (ii) what relationship exists between tourist expectations, proximity, and favorable reputation? and (iii) what are the main influences of tourist preferences on hospitality system competitiveness pre and post Covid-19? By employing structural equation modeling, this study advances knowledge into the research variables’ relationships and advances reputation and marketing performance and practices in the hospitality industry.

Suggested Citation

  • Maria Teresa Cuomo & Debora Tortora & Alessandro Danovi & Giuseppe Festa & Gerardino Metallo, 2022. "Toward a ‘New Normal’? Tourist Preferences Impact on Hospitality Industry Competitiveness," Corporate Reputation Review, Palgrave Macmillan, vol. 25(3), pages 212-225, August.
    • Handle: RePEc:pal:crepre:v:25:y:2022:i:3:d:10.1057_s41299-021-00123-7
    DOI: 10.1057/s41299-021-00123-7
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