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Coming to a Restaurant Near You? Potential Consumer Responses to Nutrition Information Disclosure on Menus

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  • Elizabeth A. Howlett
  • Scot Burton
  • Kenneth Bates
  • Kyle Huggins

Abstract

Is the increase in away-from-home food consumption partially responsible for the rising prevalence of overweight consumers? Some believe that this may be the case since restaurants are not required to make easily accessible nutrition information available at the point of purchase. A field study, experiment, and consumer food diaries were used to explore how nutrition information disclosure on menus may influence consumers' product evaluations and consumption behaviors. In the context of away-from-home food consumption, we find that product claims and consumer motivation moderate the effects of nutrition information provision. Consumer health and welfare implications of our findings are discussed.

Suggested Citation

  • Elizabeth A. Howlett & Scot Burton & Kenneth Bates & Kyle Huggins, 2009. "Coming to a Restaurant Near You? Potential Consumer Responses to Nutrition Information Disclosure on Menus," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(3), pages 494-503.
    • Handle: RePEc:oup:jconrs:doi:10.1086/598799
    DOI: 10.1086/598799
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    Cited by:

    1. Michal Carrington & Andreas Chatzidakis & Helen Goworek & Deirdre Shaw, 2021. "Consumption Ethics: A Review and Analysis of Future Directions for Interdisciplinary Research," Journal of Business Ethics, Springer, vol. 168(2), pages 215-238, January.
    2. Jacob Suher & Raj Raghunathan & Wayne D. Hoyer, 2016. "Eating Healthy or Feeling Empty? How the "Healthy = Less Filling" Intuition Influences Satiety," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(1), pages 26-40.
    3. Yanan Yu & Yong He & Xuan Zhao & Li Zhou, 2022. "Certify or not? An analysis of organic food supply chain with competing suppliers," Annals of Operations Research, Springer, vol. 314(2), pages 645-675, July.
    4. Yahua Bi & Sooyoung Choi & Insin Kim, 2020. "Visitors’ Motives for Attending a Healthy Food Exhibition," IJERPH, MDPI, vol. 17(8), pages 1-14, April.
    5. Loureiro, Maria L. & Rahmani, Djamel, 2016. "The incidence of calorie labeling on fast food choices: A comparison between stated preferences and actual choices," Economics & Human Biology, Elsevier, vol. 22(C), pages 82-93.
    6. Stijn Maesen & Lien Lamey & Anne ter Braak & Léon Jansen, 2022. "Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 108-130, January.
    7. Scot Burton & Andrea H. Tangari & Elizabeth Howlett & Anna M. Turri, 2014. "How the Perceived Healthfulness of Restaurant Menu Items Influences Sodium and Calorie Misperceptions: Implications for Nutrition Disclosures in Chain Restaurants," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(1), pages 62-95, March.
    8. Merlo, Omar & Eisingerich, Andreas & Auh, Seigyoung & Levstek, Jaka, 2018. "The benefits and implementation of performance transparency: The why and how of letting your customers ‘see through’ your business," Business Horizons, Elsevier, vol. 61(1), pages 73-84.
    9. Jinkyung Choi, 2017. "The effectiveness of nutritional information on foodservice companies’ corporate social responsibility," Asia Pacific Business Review, Taylor & Francis Journals, vol. 23(1), pages 44-62, January.
    10. Seenivasan, Satheesh & Thomas, Dominic, 2016. "Negative consequences of nutrition information disclosure on consumption behavior in quick-casual restaurants," Journal of Economic Psychology, Elsevier, vol. 55(C), pages 51-60.
    11. Burton, Scot & Howlett, Elizabeth & Tangari, Andrea Heintz, 2009. "Food for Thought: How Will the Nutrition Labeling of Quick Service Restaurant Menu Items Influence Consumers’ Product Evaluations, Purchase Intentions, and Choices?," Journal of Retailing, Elsevier, vol. 85(3), pages 258-273.
    12. Jeremy Kees & M. Paula Fitzgerald, 2016. "Who Uses Facts Up Front? A Baseline Examination of Who is Using Standardized Front-of-Package Nutrition Disclosures," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(2), pages 458-470, July.
    13. Bauer, Hans H. & Heinrich, Daniel & Schäfer, Daniela B., 2013. "The effects of organic labels on global, local, and private brands," Journal of Business Research, Elsevier, vol. 66(8), pages 1035-1043.

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