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Identifying Tourists Interested in Eco-Certified Accommodation Units from Brașov, Romania

  • Cristinel Petrisor CONSTANTIN

    ()

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov)

  • Ana ISPAS

    ()

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov)

  • Adina Nicoleta CANDREA

    ()

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov)

Ecolabels are key instruments for a sustainable tourism development and implementation of environmental certification of tourist accommodation facilities and services. The present paper aimes to analyze whether eco-certification is considered by tourists in the choice of accommodation in Romanian destinations. We have chosen as a case study the city of Brasov in order to evaluate if certification as a sustainability policy tool is needed for accommodation facilities. A survey was conducted among 940 tourists from the analyzed destination. Data collected in the survey was analyzed using the Statistical Package for the Social Sciences (SPSS) and several statistical methods have been used: descriptive analysis, crosstabs, Cluster Analysis. The results of the research outline the necessity for Brasov’s accommodation managers to consider the eco-certification of their businesses. However, since some tourists remain unaware regarding the existence of tourism certification programs and far fewer understand their meaning, they would have to consider educating tourists with respect to the utility and scope of tourism ecolabels alongside efforts towards creating or adopting tourism ecolabeling programs.

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Article provided by College of Management, National University of Political Studies and Public Administration in its journal Management Dynamics in the Knowledge Economy.

Volume (Year): 1 (2013)
Issue (Month): 3 (December)
Pages: 521-542

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Handle: RePEc:nup:jrmdke:v:1:y:2013:i:3:p:521-542
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  1. Kevin Kane & Codrin Chiru & Stela Georgiana Ciuchete, 2012. "Exploring the Eco-attitudes and Buying Behaviour of Facebook Users," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 157-171, February.
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