IDEAS home Printed from https://ideas.repec.org/a/nbp/nbpbik/v49y2018i4p405-432.html

Uwarunkowania akceptacji kart płatniczych w handlu i usługach detalicznych w Polsce

Author

Listed:
  • Michał Polasik

    (Uniwersytet Mikołaja Kopernika w Toruniu)

  • Jerzy Marzec

    (Uniwersytet Ekonomiczny w Krakowie)

Abstract

Głównym celem badań było poznanie determinant akceptowania kart płatniczych przez podmioty handlowo-usługowe w Polsce. Dane empiryczne uzyskano w ramach dwóch reprezentatywnych badań ankietowych, obejmujących przedsiębiorstwa i konsumentów. Uwarunkowania decyzji podejmowanych przez handlowców w zakresie rozpoczęcia akceptowania kart płatniczych zbadano z użyciem modelu logitowego. Wyniki badań wskazały, że duża skala działalności przedsiębiorstwa, mierzona liczbą pracowników oraz placówek, a także organizacja w ramach sieci handlowej bardzo silnie, pozytywnie wpływają na szansę akceptacji kart płatniczych. Czynnikiem, który sprzyja takiej decyzji, jest także deklarowane zainteresowanie podmiotu obsługą płatności mobilnych, świadczące o skłonności do innowacji. Bardzo ważną determinantą okazała się być presja ze strony konkurentów, ponieważ w niektórych branżach przedsiębiorstwa akceptują karty jako oczekiwany standard obsługi klienta. Wykazano, że potencjalny popyt ze strony konsumentów w lokalizacjach działania przedsiębiorstwa był istotnym czynnikiem zwiększającym prawdopodobieństwo akceptowania kart przez podmiot. Stanowi to empiryczne potwierdzenie występowania, postulowanego przez teorię, wpływu pośredniego efektu sieciowego na uczestników rynku kart płatniczych.

Suggested Citation

  • Michał Polasik & Jerzy Marzec, 2018. "Uwarunkowania akceptacji kart płatniczych w handlu i usługach detalicznych w Polsce," Bank i Kredyt, Narodowy Bank Polski, vol. 49(4), pages 404-432.
    • Handle: RePEc:nbp:nbpbik:v:49:y:2018:i:4:p:405-432
    as

    Download full text from publisher

    File URL: https://bankikredyt.nbp.pl/content/2018/04/BIK_04_2018_04.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Loke Yiing Jia, 2007. "Determinants of Merchant Participation in Credit Card Payment Schemes," Review of Network Economics, De Gruyter, vol. 6(4), pages 1-21, December.
    2. Jonker Nicole, 2011. "Card Acceptance and Surcharging: the Role of Costs and Competition," Review of Network Economics, De Gruyter, vol. 10(2), pages 1-35, June.
    3. Hancock, Diana & Humphrey, David B. & Wilcox, James A., 1999. "Cost reductions in electronic payments: The roles of consolidation, economies of scale, and technical change," Journal of Banking & Finance, Elsevier, vol. 23(2-4), pages 391-421, February.
    4. Rainer Winkelmann & Stefan Boes, 2006. "Analysis of Microdata," Springer Books, Springer, number 978-3-540-29607-2, January.
    5. Valérie-Anne BLEYEN & Leo VAN HOVE & Monika HARTMANN, 2010. "Classifying payment instruments: A matryoshka approach," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(79), pages 73-94, 3rd quart.
    6. Jean-Charles Rochet & Jean Tirole, 2003. "Platform Competition in Two-Sided Markets," Journal of the European Economic Association, MIT Press, vol. 1(4), pages 990-1029, June.
    7. Rochet Jean-Charles & Tirole Jean, 2006. "Externalities and Regulation in Card Payment Systems," Review of Network Economics, De Gruyter, vol. 5(1), pages 1-14, March.
    8. Scott Schuh & Joanna Stavins, 2016. "How Do Speed And Security Influence Consumers' Payment Behavior?," Contemporary Economic Policy, Western Economic Association International, vol. 34(4), pages 595-613, October.
    9. Edward Castronova & Paul Hagstrom, 2004. "The Demand for Credit Cards: Evidence from the Survey of Consumer Finances," Economic Inquiry, Western Economic Association International, vol. 42(2), pages 304-318, April.
    10. Michal Polasik & Dariusz Piotrowski, 2016. "Payment innovations in Poland: the role of payment services in the strategies of commercial banksà," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 15(1), pages 73-101, March.
    11. David Bounie & Abel François & Leo Van Hove, 2017. "Consumer Payment Preferences, Network Externalities, and Merchant Card Acceptance: An Empirical Investigation," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 51(3), pages 257-290, November.
    12. Nicole Jonker, 2016. "Regulating Interchange Fees for Card Payments," Palgrave Macmillan Studies in Banking and Financial Institutions, in: Jakub Górka (ed.), Transforming Payment Systems in Europe, chapter 5, pages 149-181, Palgrave Macmillan.
    13. Arango, Carlos & Huynh, Kim P. & Sabetti, Leonard, 2015. "Consumer payment choice: Merchant card acceptance versus pricing incentives," Journal of Banking & Finance, Elsevier, vol. 55(C), pages 130-141.
    14. Hayashi Fumiko, 2006. "A Puzzle of Card Payment Pricing: Why Are Merchants Still Accepting Card Payments?," Review of Network Economics, De Gruyter, vol. 5(1), pages 1-31, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jacek Barburski & Artur Hołda, 2023. "Determinants of the Corporate Financing Structure in the Energy and Mining Sectors; A Comparative Analysis Based on the Example of Selected EU Countries for 2012–2020," Energies, MDPI, vol. 16(12), pages 1-29, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Huynh Kim P. & Molnar Jozsef & Shcherbakov Oleksandr & Yu Qinghui (Jerry), 2024. "Demand for Payment Services and Consumer Welfare: The Introduction of a Central Bank Digital Currency," Review of Network Economics, De Gruyter, vol. 23(4), pages 199-230.
    2. Krivosheya, Egor & Korolev, Andrew, 2018. "Benefits of the retail payments card market: Evidence from Russian merchants," Journal of Business Research, Elsevier, vol. 88(C), pages 466-473.
    3. Egor A. Krivosheya, 2018. "Evaluating Efficient Multilateral Interchange Fees: Evidence from End-User Benefits," HSE Working papers WP BRP 66/FE/2018, National Research University Higher School of Economics.
    4. Kim Huynh & Gradon Nicholls & Oleksandr Shcherbakov, 2019. "Explaining the Interplay Between Merchant Acceptance and Consumer Adoption in Two-Sided Markets for Payment Methods," Staff Working Papers 19-32, Bank of Canada.
    5. Jonker Nicole, 2011. "Card Acceptance and Surcharging: the Role of Costs and Competition," Review of Network Economics, De Gruyter, vol. 10(2), pages 1-35, June.
    6. Carlos A. Arango-Arango & Héctor M. Zárate-Solano & Nicolás F. Suárez-Ariza, 2017. "Determinantes del Acceso, Uso y Aceptación de Pagos Electrónicos en Colombia," Borradores de Economia 999, Banco de la Republica de Colombia.
    7. Bounie, David & Camara, Youssouf, 2020. "Card-sales response to merchant contactless payment acceptance," Journal of Banking & Finance, Elsevier, vol. 119(C).
    8. Leo Van Hove & Farhod P. Karimov, 2016. "The role of risk in e-retailers’ adoption of payment methods: evidence for transition economies," Electronic Commerce Research, Springer, vol. 16(1), pages 27-72, March.
    9. Wilko Bolt & Sujit Chakravorti, 2010. "Digitization of Retail Payment," DNB Working Papers 270, Netherlands Central Bank, Research Department.
    10. Aloys Prinz, 2019. "The microeconomics of mobile payments," Netnomics, Springer, vol. 20(2), pages 129-151, December.
    11. Arango-Arango, Carlos A. & Betancourt-García, Yanneth Rocío & Restrepo-Bernal, Manuela, 2022. "An application of the tourist test to Colombian merchants," Latin American Journal of Central Banking (previously Monetaria), Elsevier, vol. 3(4).
    12. Nicole Jonker & Mirjam Plooij & Johan Verburg, 2017. "Did a Public Campaign Influence Debit Card Usage? Evidence from the Netherlands," Journal of Financial Services Research, Springer;Western Finance Association, vol. 52(1), pages 89-121, October.
    13. David Bounie & Youssouf Camara, 2019. "Card-Sales Response to Merchant Contactless Payment Acceptance: Causal Evidence," Working Papers hal-02296302, HAL.
    14. David Bounie & Youssouf Camara, 2020. "Card-Sales Response to Merchant Contactless Payment Acceptance," Post-Print hal-02296302, HAL.
    15. Jonker Nicole, 2011. "Card Acceptance and Surcharging: the Role of Costs and Competition," Review of Network Economics, De Gruyter, vol. 10(2), pages 1-35, June.
    16. David S. Evans & Richard Schmalensee, 2005. "The economics of interchange fees and their regulation : an overview," Proceedings – Payments System Research Conferences, Federal Reserve Bank of Kansas City, issue May, pages 73-120.
    17. Alberto Di Iorio & Giorgia Rocco, 2025. "Easier Said Than Done: Why Italians Pay in Cash While Preferring Cashless," International Journal of Central Banking, International Journal of Central Banking, vol. 21(3), pages 155-184, July.
    18. Economides, Nicholas & Henriques, David, 2011. "To surcharge or not to surcharge? A two-sided market perspective of the no-surchage rule," Working Paper Series 1388, European Central Bank.
    19. Alessandra Amendola & Alfonso Pellecchia & Luca Sensini, 2016. "Factors Driving the Credit Card Ownership in Italy," International Business Research, Canadian Center of Science and Education, vol. 9(6), pages 131-142, June.
    20. Wang, Zhu, 2010. "Market structure and payment card pricing: What drives the interchange?," International Journal of Industrial Organization, Elsevier, vol. 28(1), pages 86-98, January.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • C35 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • E42 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Monetary Systems; Standards; Regimes; Government and the Monetary System

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nbp:nbpbik:v:49:y:2018:i:4:p:405-432. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wojciech Burjanek (email available below). General contact details of provider: https://edirc.repec.org/data/nbpgvpl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.