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Evaluation of employee training in retail business

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  • Jana Stehlíková

    (Ústav managementu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika)

Abstract

Technological development and growing competition on the market asks for continuous improvement of knowledge and skills of employees, not only for securing their work places but also for increasing the companies' competitiveness and economic development of the society. Company education is one of the main instruments, how the enterprises can improve their position in the market. The main criterion of success in business are in present especially employees' skills. The main objective of this paper was to evaluate the most important topics, which are used for improving skills and working outcomes of employees in retail and wholesale branch. Their possibility for getting feedback was also commented and controllability was further checked. When we summarize all findings, the most important competencies of workers in retail and warehouse business are qualification (shopping skills and knowledge of products), behaviour (obliging attitude to customers, ability to compliment the customer of his/her choice), working reaction (ability to do daily tasks quickly, safety, precisely and punctually), neatness (well and clean dressed employees, different groups of workers are distinguishable from each other). Next step after the list of main competences in retail and warehouse business was creating questionnaire, which should serve for researching quality of company education and its possibility to improvement. This questionnaire can serve for all companies in this field, which want or need to evaluate their company education.

Suggested Citation

  • Jana Stehlíková, 2012. "Evaluation of employee training in retail business," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 60(2), pages 375-378.
    • Handle: RePEc:mup:actaun:actaun_2012060020375
    DOI: 10.11118/actaun201260020375
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    References listed on IDEAS

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    1. Steven Berry & James Levinsohn & Ariel Pakes, 2004. "Differentiated Products Demand Systems from a Combination of Micro and Macro Data: The New Car Market," Journal of Political Economy, University of Chicago Press, vol. 112(1), pages 68-105, February.
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