Quality Choice when Brand Image Matters
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Volume (Year): 167 (2011)
Issue (Month): 1 (March)
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- Stefan Bühler & Daniel Halbheer, 2010.
"Selling When Brand Image Matters,"
University of St. Gallen Department of Economics working paper series 2010
2010-14, Department of Economics, University of St. Gallen.
- Stefan Buehler & Daniel Halbheer, 2011. "Selling when Brand Image Matters," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 167(1), pages 102-118, March.
- Kevin Lane Keller & Donald R. Lehmann, 2006. "Brands and Branding: Research Findings and Future Priorities," Marketing Science, INFORMS, vol. 25(6), pages 740-759, 11-12.
- Mark B. Vandenbosch & Charles B. Weinberg, 1995. "Product and Price Competition in a Two-Dimensional Vertical Differentiation Model," Marketing Science, INFORMS, vol. 14(2), pages 224-249.
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