IDEAS home Printed from https://ideas.repec.org/a/mgs/ijmsba/v2y2016i11p33-39.html
   My bibliography  Save this article

A Comparative Study of Tastes and Preferences for Local and Foreign Wines in Bulgaria

Author

Listed:
  • Petyo Boshnakov

    (Department of International Economic Relations, University of Economics, Varna, Bulgaria)

Abstract

On the base of semantic differential instrument we assess the main factors in wine demand attitudes of Bulgarian customers. We aim to find out whether specific marketing techniques could alter the demand for such a traditional product as wine in Bulgaria. Given the fact that Bulgarian customers only recently received the possibility to taste imported wines, we find that foreign wines are evaluated mainly through the prejudice of past knowledge, not linked to the actual product. Most likely the demand for wine in Bulgaria will continue to be focused on local products. Furthermore we examine how the region of origin determines tastes and preferences for consuming a specific type of wine and the price the consumer is ready to pay.

Suggested Citation

  • Petyo Boshnakov, 2016. "A Comparative Study of Tastes and Preferences for Local and Foreign Wines in Bulgaria," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 2(11), pages 33-39, October.
    • Handle: RePEc:mgs:ijmsba:v:2:y:2016:i:11:p:33-39
    DOI: 10.18775/ijmsba.1849-5664-5419.2014.211.1004
    as

    Download full text from publisher

    File URL: http://researchleap.com/wp-content/uploads/2016/10/A-Comparative-Study-of-Tastes-and-Preferences-for-Local-and-Foreign-Wines-in-Bulgaria.pdf
    Download Restriction: no
    File URL: http://researchleap.com/comparative-study-tastes-preferences-local-foreign-wines-bulgaria/
    Download Restriction: no
    File URL: https://libkey.io/10.18775/ijmsba.1849-5664-5419.2014.211.1004?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. John Horn, 1965. "A rationale and test for the number of factors in factor analysis," Psychometrika, Springer;The Psychometric Society, vol. 30(2), pages 179-185, June.
    2. repec:cmj:journl:y:2013:i:29:boshnakov is not listed on IDEAS
    3. Henry Kaiser, 1958. "The varimax criterion for analytic rotation in factor analysis," Psychometrika, Springer;The Psychometric Society, vol. 23(3), pages 187-200, September.
    4. Petyo BOSHNAKOV & Georgi MARINOV, 2013. "A Comparative Study Of Demand For Local And Foreign Wines In Bulgaria," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 5-10, November.
    5. Petyo Boshnakov, 2015. "A Comparative Study of Tastes and Preferences for Local and Foreign Wines in Bulgaria," Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2,, ToKnowPress.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Matkovskyy, Roman & Bouraoui, Taoufik & Hammami, Helmi, 2016. "Analysing the financial strength of Tunisia: An approach to estimate an index of financial safety," Research in International Business and Finance, Elsevier, vol. 38(C), pages 485-493.
    2. Hauck, Jana & Suess-Reyes, Julia & Beck, Susanne & Prügl, Reinhard & Frank, Hermann, 2016. "Measuring socioemotional wealth in family-owned and -managed firms: A validation and short form of the FIBER Scale," Journal of Family Business Strategy, Elsevier, vol. 7(3), pages 133-148.
    3. repec:zna:indecs:v:20:y:2022:i:1:p:50-56 is not listed on IDEAS
    4. Dario Krpan & Jonathan E. Booth & Andreea Damien, 2023. "The positive–negative–competence (PNC) model of psychological responses to representations of robots," Nature Human Behaviour, Nature, vol. 7(11), pages 1933-1954, November.
    5. Paul M. Johnson & Corey E. Brady & Craig Philip & Hiba Baroud & Janey V. Camp & Mark Abkowitz, 2020. "A Factor Analysis Approach Toward Reconciling Community Vulnerability and Resilience Indices for Natural Hazards," Risk Analysis, John Wiley & Sons, vol. 40(9), pages 1795-1810, September.
    6. Rachid Laaja & Karen Macours, 2021. "Measuring Skills in Developing Countries," Journal of Human Resources, University of Wisconsin Press, vol. 56(4), pages 1254-1295.
    7. Anne M Verhallen & Remco J Renken & Jan-Bernard C Marsman & Gert J ter Horst, 2019. "Romantic relationship breakup: An experimental model to study effects of stress on depression (-like) symptoms," PLOS ONE, Public Library of Science, vol. 14(5), pages 1-13, May.
    8. Pötschke, Ivonne, 2019. "The Ties That Bind: Exploring relationship-oriented values in family firms from employees' perspective," Working Papers 3, Helmut Schmidt University, Research Cluster OPAL.
    9. Roberta De Vito & Ruggero Bellio & Lorenzo Trippa & Giovanni Parmigiani, 2019. "Multi‐study factor analysis," Biometrics, The International Biometric Society, vol. 75(1), pages 337-346, March.
    10. Sonia Cruz-Ros, 2009. "Multi-item models for evaluating managerial and organizational resources in service firms," Service Business, Springer;Pan-Pacific Business Association, vol. 3(3), pages 229-257, September.
    11. Artür Manukyan & Erhan Çene & Ahmet Sedef & Ibrahim Demir, 2014. "Dandelion plot: a method for the visualization of R-mode exploratory factor analyses," Computational Statistics, Springer, vol. 29(6), pages 1769-1791, December.
    12. Hilger, Anne & Nordman, Christophe Jalil & Sarr, Leopold, 2018. "Cognitive and Non-Cognitive Skills, Hiring Channels, and Wages in Bangladesh," IZA Discussion Papers 11578, Institute of Labor Economics (IZA).
    13. Bonhomme, Stphane & Robin, Jean-Marc, 2009. "Consistent noisy independent component analysis," Journal of Econometrics, Elsevier, vol. 149(1), pages 12-25, April.
    14. Maria Lidia Mascia & Mirian Agus & Łukasz Tomczyk & Natale Salvatore Bonfiglio & Diego Bellini & Maria Pietronilla Penna, 2023. "Smartphone Distraction: Italian Validation of the Smartphone Distraction Scale (SDS)," IJERPH, MDPI, vol. 20(15), pages 1-15, August.
    15. Patrick Hylton & Ben Kisby & Paul Goddard, 2018. "Young People’s Citizen Identities: A Q-Methodological Analysis of English Youth Perceptions of Citizenship in Britain," Societies, MDPI, vol. 8(4), pages 1-21, December.
    16. Fernando Castelló-Sirvent & Pablo Pinazo-Dallenbach, 2021. "Corruption Shock in Mexico: fsQCA Analysis of Entrepreneurial Intention in University Students," Mathematics, MDPI, vol. 9(14), pages 1-31, July.
    17. Orazio Attanasio & Sarah Cattan & Emla Fitzsimons & Costas Meghir & Marta Rubio-Codina, 2020. "Estimating the Production Function for Human Capital: Results from a Randomized Controlled Trial in Colombia," American Economic Review, American Economic Association, vol. 110(1), pages 48-85, January.
    18. Rodríguez-Fuentes, Carlos Javier & Hernández-López, Montserrat, 1997. "Análisis de diferencias estructurales interregionales determinantes en el impacto de la política monetaria," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 7, pages 141-157, Junio.
    19. Ivaldi, Enrico, 2013. "Proposal of a country risk index based on a factorial analysis - Una proposta di indice di rischio paese basato sull’analisi fattoriale: una applicazione ai paesi del sud del Mediterraneo e ai paesi d," Economia Internazionale / International Economics, Camera di Commercio Industria Artigianato Agricoltura di Genova, vol. 66(2), pages 231-249.
    20. De Nicola, Arianna & Gitto, Simone & Mancuso, Paolo, 2013. "Airport quality and productivity changes: A Malmquist index decomposition assessment," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 58(C), pages 67-75.
    21. Franke, Nikolaus & Shah, Sonali, 2003. "How communities support innovative activities: an exploration of assistance and sharing among end-users," Research Policy, Elsevier, vol. 32(1), pages 157-178, January.

    More about this item

    Keywords

    Demand for wine; Bulgarian wine; Regional varieties of wine;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mgs:ijmsba:v:2:y:2016:i:11:p:33-39. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Bojan Obrenovic (email available below). General contact details of provider: https://researchleap.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.