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Az orvosok közötti kapcsolatok szerepe az új gyógyszerek elfogadásában
[The impacts of three types of social interaction on the spread of new types of drug]

Listed author(s):
  • Benedek, Gábor

    ()

  • Lublóy, Ágnes

    ()

  • Keresztúri, Judit Lilla

    ()

Tanulmányunkban azt vizsgáljuk, hogy az orvosok közötti kapcsolatok közül a földrajzi közelség szerinti, az egyetemi évfolyamtársi és a közös publikációkban realizálódó társszerzői kapcsolatoknak van-e statisztikailag kimutatható hatásuk az új készítmények terjedési folyamatára. A 2-es típusú cukorbetegség kezelésére alkalmas, 2008 áprilisa és 2010 áprilisa között bevezetett gyógyszerek terjedési folyamatát Cox-féle regressziós modellel vizsgáltuk. Szemben a korábbi szakirodalommal, azt találtuk, hogy a földrajzi közelség szerepe nem egyértelmű: szignifikanciája a készítmények körülbelül felénél nem zárható ki, míg másik felénél nincs kimutatható hatása, továbbá az évfolyamtársi, valamint a társszerzői kapcsolatnak sincs szignifikáns hatása. Az általunk vizsgált kapcsolati hálók ugyan relatíve könnyen megszerkeszthetők, de ez nem bizonyult elegendőnek a terjedési folyamat jobb megértéséhez. A költséges és időigényes kérdőíves adatgyűjtés és mélyinterjúzás elkerülhetetlennek tűnik a szakmai és személyes kapcsolatok terjedési folyamatban betöltött szerepének pontos megértéséhez.* Journal of Economics Literature (JEL) kód: C14, C34, I19, O3.

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File URL: http://www.kszemle.hu/tartalom/letoltes.php?id=1570
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Article provided by Közgazdasági Szemle Alapítvány (Economic Review Foundation) in its journal Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences).

Volume (Year): LXII (2015)
Issue (Month): 7 ()
Pages: 786-810

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Handle: RePEc:ksa:szemle:1570
Contact details of provider: Web page: http://www.kszemle.hu

Order Information: Postal: Közgazdasági Szemle Alapítvány (Economic Review Foundation) Budapest, Budaörsi út 45., 1112, Hungary
Web: http://www.kszemle.hu/elofizetes/ Email:


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  1. Raghuram Iyengar & Christophe Van den Bulte & Thomas W. Valente, 2011. "Opinion Leadership and Social Contagion in New Product Diffusion," Marketing Science, INFORMS, vol. 30(2), pages 195-212, 03-04.
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  3. Timothy G. Conley & Christopher R. Udry, 2010. "Learning about a New Technology: Pineapple in Ghana," American Economic Review, American Economic Association, vol. 100(1), pages 35-69, March.
  4. Lin, Shu-Jou & Jan, Kuan-An & Kao, Jen-Tse, 2011. "Colleague interactions and new drug prescribing behavior: The case of the initial prescription of antidepressants in Taiwanese medical centers," Social Science & Medicine, Elsevier, vol. 73(8), pages 1208-1213.
  5. Peay, Marilyn Y. & Peay, Edmund R., 1994. "Innovation in high risk drug therapy," Social Science & Medicine, Elsevier, vol. 39(1), pages 39-52, July.
  6. Østergaard, Christian R., 2009. "Knowledge flows through social networks in a cluster: Comparing university and industry links," Structural Change and Economic Dynamics, Elsevier, vol. 20(3), pages 196-210, September.
  7. Puneet Manchanda & Ying Xie & Nara Youn, 2008. "The Role of Targeted Communication and Contagion in Product Adoption," Marketing Science, INFORMS, vol. 27(6), pages 961-976, 11-12.
  8. Davis, Courtney & Abraham, John, 2011. "The socio-political roots of pharmaceutical uncertainty in the evaluation of 'innovative' diabetes drugs in the European Union and the US," Social Science & Medicine, Elsevier, vol. 72(9), pages 1574-1581, May.
  9. Francisco José Acedo & Carmen Barroso & Cristóbal Casanueva & José Luis Galán, 2006. "Co-Authorship in Management and Organizational Studies: An Empirical and Network Analysis," Journal of Management Studies, Wiley Blackwell, vol. 43(5), pages 957-983, 07.
  10. Huesch, Marco D., 2011. "Is blood thicker than water? Peer effects in stent utilization among Floridian cardiologists," Social Science & Medicine, Elsevier, vol. 73(12), pages 1756-1765.
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  12. Jane Bourke & Stephen Roper, 2012. "In with the new: the determinants of prescribing innovation by general practitioners in Ireland," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 13(4), pages 393-407, August.
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